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Cover image for Tüketici krallığının fethi : markalar diyarında pazarlama stratejileri
Tüketici krallığının fethi : markalar diyarında pazarlama stratejileri
Author 
Solomon, Michael R. Çetinkaya, Selin, çev.
Preferred Shelf Number 
HF 5415.32 .S65 2003
Format: 
Availability 
Beytepe Library~1
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2. 
Cover image for Managing customers as investments : the strategic value of customers in the long run
Managing customers as investments : the strategic value of customers in the long run
Author 
Gupta, Sunil, 1958- Lehmann, Donald R., ort. yaz.
Preferred Shelf Number 
HF5415.55 G87 2005
Format: 
Availability 
Beytepe Library~1
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