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1. 
Cover image for CIM revision cards delivering customer value
CIM revision cards delivering customer value
Author 
Donnelly, Ray.
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Cover image for CIM coursebook delivering customer value through marketing
CIM coursebook delivering customer value through marketing
Author 
Donnelly, Ray. Linton, Colin.
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3. 
Cover image for Value-based pricing drive sales and boost your bottom line by creating, communicating and capturing customer value
Value-based pricing drive sales and boost your bottom line by creating, communicating and capturing customer value
Author 
Macdivitt, Harry. Wilkinson, Mike, 1953-
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4. 
Cover image for The new age of innovation driving cocreated value through global networks
The new age of innovation driving cocreated value through global networks
Author 
Prahalad, C. K. Krishnan, M. S. (Mayuram S.)
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5. 
Cover image for Managing customers as investments : the strategic value of customers in the long run
Managing customers as investments : the strategic value of customers in the long run
Author 
Gupta, Sunil, 1958- Lehmann, Donald R., ort. yaz.
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HF5415.55 G87 2005
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6. 
Cover image for Driving customer equity : how customer lifetime value is reshaping corporate strategy
Driving customer equity : how customer lifetime value is reshaping corporate strategy
Author 
Rust, Roland T. Zeithaml, Valarie A. Lemon, Katherine N. (Katherine Newell)
Preferred Shelf Number 
HF 5415.5 R87 2000
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Contributor biographical information http://www.loc.gov/catdir/bios/simon051/00026485.html
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