Frontmatter -- Contents -- Author bios -- Introduction: Turning to the visual in digital discourse studies -- 1 Towards an embodied visual semiotics: Negotiating the right to look -- Part 1: Besides words and writing -- 2 "Emoji invasion": The semiotic ideologies of language endangerment in multilingual news discourse -- 3 Beyond the binary: Emoji as a challenge to the image-word distinction -- 4 Evolving interactional practices of emoji in text messages -- Part 2: The social life of images -- 5 Revisualization of classed motherhood in social media -- 6 Making Let's plays watchable: An interactional approach to gaming visualizations -- 7 Intimacy at a distance: Multimodal meaning making in video chat tours -- 8 Visual bonding and intimacy: A repertoire-oriented study of photo-sharing in close personal relationships -- Part 3: Designing multimodal texts -- 9 Multimodality and mediality in an image-centric semiosphere - A rationale -- 10 Designing "good taste": A social semiotic analysis of corporate Instagram practices -- 11 Diachronic perspectives on viral online genres: From images to words, from lists to stories -- 12 Social media influencers' advertising targeted at teenagers: The multimodal constitution of credibility -- Index