Who this book is for -- Prologue: The Need for Thymōs -- Part One: Storify -- Chapter One: Introduction -- Chapter Two: The Common Path to Uncommon Success with John Lee Dumas -- Chapter Three: The Business of Story with Park Howell -- Chapter Four: Be Distinct or Go Extinct with Gerry Foster -- Chapter Five: 5C's of Personal Branding with Michelle Griffin -- Chapter Six: The 8-seconds Pitch with Martin Barnes -- Chapter Seven: Case: Constructing a Story with Chris Martin -- Part Two: Personalise -- Chapter One: Introduction -- Chapter Two: Teach Bots to Be Compassionate with Peter Dorrington -- Chapter Three: Finding the Appropriate Asia Pacific based Journalist with Matthew Law -- Chapter Four: Call in the PR Cavalry with Nigel Sarbutts -- Chapter Five: The One Million Media Address Book with Joanna Drabent -- Chapter Six: Prospecting on LinkedIn with Guillaume Portalier -- Chapter Seven: Website Personalisation at Scale with Sander Nagtegaal -- Chapter Eight: Auto-Signature to Trust with Helga Zabalkanskaya -- Chapter Nine: Inbound Marketing for Sales with Laura L. Bernhard -- Chapter Ten: Personal Service Earns Praise with Paul Hourihane -- Chapter Eleven: Case: A Virtual Village for Parents with Nitin Pandey -- Chapter Twelve: Case: Building a Toothpaste Tribewith Howard Kaufman -- Part Three: Engage -- Chapter One: Introduction -- Chapter Two: Your Voice Performance with Jimmy Cannon -- Chapter Three: The Engaging Voice with Ant Bohun -- Chapter Four: The Power Podcaster with Sabrina Scholkowski -- Chapter Five: Five-Stages to DIY P.R. with Santa Rosa Beach -- Chapter Six: The Media Interview with Alex Greenwood -- Chapter Seven: Crisis Communications with Anthony Hayes -- Chapter Eight: Surveys As a Source with Chris Robinson -- Chapter Nine: Content from Social Impact Analytics with Catherine Griffin -- Chapter Ten: The AI Content World with Dr. Stylianos Kampakis -- Chapter Eleven: Case: Legally Content with Guatemalan Mauricio Duarte -- Chapter Twelve: Case: Edumercials Shine on -- Millions of Kids with Dr. Shelley James -- Part Four: Amplify -- Chapter One: Introduction -- Chapter Two: Pitching to Journalists with Justin Goldstein -- Chapter Three: Dreaming of Being on TV? with Eric Mitchell -- Chapter Four: Speaking at Events with Zachary Nadler -- Chapter Five: The Law of Reciprocity with Cory Warfield -- Chapter Six: Avoid Podcast Fade with Sebastian Rusk -- Chapter Seven: Get Onto Digital Platforms with Arvind Murali -- Chapter Eight: Data and Disruptive Content with Colonel Aaron Perlut -- Chapter Nine: B2B Content Marketing with Ugi Djuric -- Chapter Ten: Using Gated Content for Leads with Omri Hurwitz -- Chapter Eleven: Leverage Online Events with Toni Kaufman -- Chapter Twelve: Virtual Events Online Forever with Mia Masson -- Chapter Thirteen: Your Own TV Station with Audrey M. Wiggins -- Chapter Fourteen: Case: Joking Apart, Amazon Ranking with Morry Morgan -- Chapter Fifteen: Case: Punk Rock Live with Drew Stone -- Part Five: Know -- Chapter One: Introduction -- Chapter Two: Second Golden Martech Age with Scott Brinker -- Chapter Three: Choosing the Martech with Frans Riemersma -- Chapter Four: Bias Free Views on Behaviour with Dr. John Ricketts -- Chapter Five: Social Listening as Protection with CHATGPT -- Chapter Six: STOP! Don't Post Too Much with Bant Breen -- Chapter Seven: Tracking Content Context with Ant Cousins -- Chapter Eight: Only Qualified Leads Matter with Stapho Thienpont -- Chapter Nine: Case: Pew Research Center with Dan Morrison -- Conclusion: It's Your Thymōs Time -- Acknowledgements -- About the Author -- Guest Directory -- Bibliography -- Index.