Frontmatter -- Table of contents -- List of contributors -- Preface -- I. Setting the Scene -- Chapter 1. Introduction -- Chapter 2. Non-verbal and multimodal metaphor in a cognitivist framework: Agendas for research -- II. Multimodal Metaphor in Advertising -- Chapter 3. Brand images: Multimodal metaphor in corporate branding messages -- Chapter 4. Cutting across the senses: Imagery in winespeak and audiovisual promotion -- Chapter 5. Interaction of multimodal metaphor and metonymy in TV commercials: Four case studies -- Chapter 6. Nonverbal and multimodal manifestations of metaphors and metonymies: A case study -- III. Multimodal Metaphor in Political Cartoons -- Chapter 7. Visual metaphor versus verbal metaphor: A unified account -- Chapter 8. Metaphor in political cartoons: Exploring audience responses -- Chapter 9. Image alignment in multimodal metaphor -- Chapter 10. Visual metaphoric conceptualization in editorial cartoons -- IV. Metaphors of Emotion in Comics, Manga, and Animation -- Chapter 11. Anger in Asterix: The metaphorical representation of anger in comics and animated films -- Chapter 12. Pictorial metaphors of emotion in Japanese comics -- V. Metaphor in Spoken Language and Co-Speech Gesture -- Chapter 13. Words, gestures, and beyond: Forms of multimodal metaphor in the use of spoken language -- Chapter 14. Metonymy first, metaphor second: A cognitivesemiotic approach to multimodal figures of thought in co-speech gesture -- VI. Metaphor Involving Music and Sound -- Chapter 15. Music, language, and multimodal metaphor -- Chapter 16. The role of non-verbal sound and music in multimodal metaphor -- VII. Metaphor and Film -- Chapter 17. Multimodal metaphor in classical film theory from the 1920s to the 1950s -- Chapter 18. Multimodal expressions of the HUMAN VICTIM IS ANIMAL metaphor in horror films -- Backmatter