Cover image for Customer equity management
Title:
Customer equity management
Author:
Rust, Roland T.
ISBN:
9780131419292
Publication Information:
Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005.
Physical Description:
xxii, 551 s. : şekl + 1 CD-Rom (4 3/4 in.)
General Note:
Kitaba ait bir adet CD-ROM Ödünç Verme bölümünde bulunmaktadır.
Subject Term:
Müşteri adaleti -- Yönetim.

Customer equity -- Management.
Added Author:
Lemon, Katherine N. (Katherine Newell), ort. yaz.

Narayandas, Das, ort. yaz.
Holds:
Copies:

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Library
Material Type
Item Barcode
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Status
Item Holds
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 Book 7.2/12/490072 HF 5415.527 .R87 2005
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 Cd-Rom C000752 HF 5415.527 .R87 2005 EK
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