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1. 
Cover image for The virtual customer : a new paradigm for improving customer relations in libraries and information services
The virtual customer : a new paradigm for improving customer relations in libraries and information services
Author 
IFLA Satellite Meeting (2004 : Säao Paulo, Brasil) Ferreira, Sueli Mara Soares Pinto, ed. Savard, Rejean, 1950-, ed.
Preferred Shelf Number 
Z 716.3 I385 2005
Format: 
Availability 
Beytepe Library~1
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2. 
Cover image for Managing customers as investments : the strategic value of customers in the long run
Managing customers as investments : the strategic value of customers in the long run
Author 
Gupta, Sunil, 1958- Lehmann, Donald R., ort. yaz.
Preferred Shelf Number 
HF5415.55 G87 2005
Format: 
Availability 
Beytepe Library~1
Available:
Copies: