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Harvard business review : müşteri sadakatini artırmak

Author

İnan, Melis.

Preferred Shelf Number

HF5415.525 H37 2012

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Managing customers as investments : the strategic value of customers in the long run

Author

Gupta, Sunil, 1958- Lehmann, Donald R., ort. yaz.

Preferred Shelf Number

HF5415.55 G87 2005

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Müşteri ilişkilerinde hareket noktası : Müşteri memnuniyeti ve ölçümü

Author

Acuner, Şebnem Akın.

Preferred Shelf Number

HF5438.4 A28 2004

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Tüketici krallığının fethi : markalar diyarında pazarlama stratejileri

Author

Solomon, Michael R. Çetinkaya, Selin, çev.

Preferred Shelf Number

HF 5415.32 .S65 2003

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Müşteri ilişkilerinde hareket noktası : Müşteri memnuniyeti ve ölçümü

Author

Acuner, Şebnem Akın.

Preferred Shelf Number

HF5438.4 A28 2001

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The essential guide to knowledge management : E-business and CRM applications

Author

Tiwana, Amrit, 1974-

Preferred Shelf Number

HD 30.2 T498 2001

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Driving customer equity : how customer lifetime value is reshaping corporate strategy

Author

Rust, Roland T. Zeithaml, Valarie A. Lemon, Katherine N. (Katherine Newell)

Preferred Shelf Number

HF 5415.5 R87 2000

Electronic Access

Contributor biographical information http://www.loc.gov/catdir/bios/simon051/00026485.html

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