Title:
Strategic brand management : building, measuring, and managing brand equity
Author:
Keller, Kevin Lane, 1956-
ISBN:
9780131888593
Edition:
3rd ed.
Publication Information:
Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008.
Physical Description:
xxi, 692 s. : res.
Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | Book | 7.2/12/427124 | HD69.B7 K45 2008 | Searching... | Searching... |