Title:
Strategic brand management : building, measuring, and managing brand equity
Author:
Keller, Kevin Lane.
ISBN:
9780273779414
Edition:
4th ed., Global ed.
Publication Information:
Boston, [Mass.] ; London : Pearson, c2013.
Physical Description:
590 p. : col. ill., ports. (chiefly col.) ; 28 cm.
Subject Term:
Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | Book | 7.2/14/1842 | HD69.B7 K45 2013 | Searching... | Searching... |
Searching... | Book | 7.2/14/106965 | HD69.B7 K45 2013 | Searching... | Searching... |