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Title:
Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer
Author:
Meister, Sandra. author.
ISBN:
9783834940551
Physical Description:
XXIV, 292p. 33 illus. online resource.
Added Corporate Author:
Electronic Access:
http://dx.doi.org/10.1007/978-3-8349-4055-1Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
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Searching... | E-Book | 200237-2001 | ONLINE | Searching... | Searching... |