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Cover image for Eating the big fish how challenger brands can compete against brand leaders
Eating the big fish how challenger brands can compete against brand leaders
Author 
Morgan, Adam, 1969-
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Wiley InterScience http://dx.doi.org/10.1002/9781118257944
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2. 
Cover image for Becoming a category of one how extraordinary companies transcend commodity and defy comparison
Becoming a category of one how extraordinary companies transcend commodity and defy comparison
Author 
Calloway, Joe.
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Ebook Library http://public.eblib.com/EBLPublic/PublicView.do?ptiID=456057
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Cover image for Pharmaceutical product branding strategies simulating patient flow and portfolio dynamics
Pharmaceutical product branding strategies simulating patient flow and portfolio dynamics
Author 
Paich, Mark. Peck, Corey. Valant, Jason. Paich, Mark. Pharmaceutical product strategy.
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