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1. 
Cover image for The new emerging market multinationals four strategies for disrupting markets and building brands
The new emerging market multinationals four strategies for disrupting markets and building brands
Author 
Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.
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2. 
Cover image for Positioning the brand an inside-out approach
Positioning the brand an inside-out approach
Author 
Riezebos, H. J., 1960- Grinten, Jaap van der.
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3. 
Cover image for Customers first dominate your market by winning them over where it counts the most
Customers first dominate your market by winning them over where it counts the most
Author 
Bueno, Bolivar J.
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4. 
Cover image for Creating powerful brands
Creating powerful brands
Author 
De Chernatony, L. (Leslie) McDonald, Malcolm, 1951- Wallace, Elaine.
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5. 
Cover image for From brand vision to brand evaluation the strategic process of growing and strengthening brands
From brand vision to brand evaluation the strategic process of growing and strengthening brands
Author 
De Chernatony, L. (Leslie)
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6. 
Cover image for Strategic brand management for B2B markets a road map for organizational transformation
Strategic brand management for B2B markets a road map for organizational transformation
Author 
Sarin, Sharad.
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SAGE knowledge http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets
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7. 
Cover image for Eating the big fish how challenger brands can compete against brand leaders
Eating the big fish how challenger brands can compete against brand leaders
Author 
Morgan, Adam, 1969-
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Wiley InterScience http://dx.doi.org/10.1002/9781118257944
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