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1. 
Cover image for Strategic brand management : building, measuring, and managing brand equity
Strategic brand management : building, measuring, and managing brand equity
Author 
Keller, Kevin Lane.
Preferred Shelf Number 
HD69.B7 K45 2013
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2. 
Cover image for Branding and product design : an integrated perspective
Branding and product design : an integrated perspective
Author 
Hestad, Monika.
Preferred Shelf Number 
HF5415.1255 H47 2013
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3. 
Cover image for Integrating design, logistics and branding for sustainable value creation : proceedings
Integrating design, logistics and branding for sustainable value creation : proceedings
Author 
ICOVACS 2008 International Conference on Value Chain sustainability (November 12-14, 2008 : İzmir) Baltacıoğlu, Tunçdan. Demirbağ Kaplan, Melike. Yurt, Öznur.
Preferred Shelf Number 
HD69 .I26 2009
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4. 
Cover image for Luxury brand management : a world of privilege
Luxury brand management : a world of privilege
Author 
Chevalier, Michel. Mazzalovo, Gerald.
Preferred Shelf Number 
HD69.B7 C473 2008
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5. 
Cover image for Strategic brand management : building, measuring, and managing brand equity
Strategic brand management : building, measuring, and managing brand equity
Author 
Keller, Kevin Lane, 1956-
Preferred Shelf Number 
HD69.B7 K45 2008
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6. 
Cover image for Designing brand experiences
Designing brand experiences
Author 
Landa, Robin.
Preferred Shelf Number 
HD69.B7 L365 2006
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7. 
Cover image for B2B brand management
B2B brand management
Author 
Kotler, Philip. Pfoertsch, Waldemar. Michi, Ines.
Preferred Shelf Number 
HD69.B7 K68 2006
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8. 
Cover image for Medya abideleri : medya dünyasının büyük markaları nasıl başarılı oluyor, nasıl yaşıyor ?
Medya abideleri : medya dünyasının büyük markaları nasıl başarılı oluyor, nasıl yaşıyor ?
Author 
Tungate, Mark. Günay, Günhan, çev.
Preferred Shelf Number 
P 96.E25 T86 2005
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9. 
Cover image for Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
Author 
Aaker, David A.
Preferred Shelf Number 
HD69.B7 A2154 2004
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10. 
Cover image for Markanın DNA'sı : eşsiz ve dayanıklı markalar yaratmanın kuralları
Markanın DNA'sı : eşsiz ve dayanıklı markalar yaratmanın kuralları
Author 
Perry, Alycia. Wisnom, David, ort. yaz.
Preferred Shelf Number 
HD 69.B7 P477 2003
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11. 
Cover image for What is brand equity, anyway? : selected papers on brands and advertising
What is brand equity, anyway? : selected papers on brands and advertising
Author 
Feldwick, Paul.
Preferred Shelf Number 
HD 69.B7 F45 2002
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12. 
Cover image for Building strong brands
Building strong brands
Author 
Aaker, David A.
Preferred Shelf Number 
HD69.B7 A216 1996
Format: 
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