Search Results for Advertising

http://dx.doi.org/10.1007/978-0-85729-352-7

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5.

Pervasive Advertising

Author

Müller, Jörg. editor. Alt, Florian. editor. Michelis, Daniel. editor. SpringerLink (Online service)

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ONLINE

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6.

Advertising : principles & practice

Author

Wells, William. Burnett, John, ort. yaz. Moriarty, Sandra E., ort. yaz.

Preferred Shelf Number

HF 5823 W455 2003

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7.

Strategic advertising management

Author

Percy, Larry. Rossiter, John R., ort.yaz. Elliott, Richard H., ort. yaz.

Preferred Shelf Number

HF 5438.5 P475 2001

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8.

Advertising now. print

Author

Wiedermann, Julius, ed.

Preferred Shelf Number

HF5823 .A453

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9.

HTML5 Advertising

Author

Percival, John. author. SpringerLink (Online service)

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ONLINE(330615.1)

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http://dx.doi.org/10.1007/978-1-4302-4603-9

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10.

Professional advertising photography

Author

Saunders, Dave.

Preferred Shelf Number

TR 690.4 S87 1988

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11.

Tested advertising methods

Author

Caples, John.

Preferred Shelf Number

HF 5823 C18 1961

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12.

Controversies in contemporary advertising

Author

Sheehan, Kim.

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ONLINE(367955.1)

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SAGE knowledge http://sk.sagepub.com/books/controversies-in-contemporary-advertising

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13.

Streetfighting : low-cost advertising

Author

Slutsky, Jeff. Woodruff, W., ort. yaz.

Preferred Shelf Number

HF 5823 S614 1984

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14.

Creative strategy in advertising

Author

Drewniany, Bonnie L. Jewler, A. Jerome.

Preferred Shelf Number

HF5825 J46 2013

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15.

Advertising design and typography

Author

White, Alex W.

Preferred Shelf Number

NC997 .W493 2007

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16.

Advertising a cultural economy

Author

McFall, Elizabeth Rose.

Preferred Shelf Number

ONLINE(367669.1)

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SAGE knowledge http://sk.sagepub.com/books/advertising

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17.

Handbook of advertising management

Author

Barton, Roger, 1903-

Preferred Shelf Number

HF 5823 B314 1970

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18.

The psychology of advertising

Author

Fennis, Bob Michaël, 1968- Stroebe, Wolfgang.

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ONLINE

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Advertising in the marketplace

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19.

Author

Burke, John D., 1917- Grolier Business Library :

Preferred Shelf Number

HF 5823 B855 1980 20 VILT

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20.

Europe's best advertising

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ONLINE

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EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=464844

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21.

Creative advertising strategies on screen

Author

Yurttaş, Özge Uluğ. Özkoçak, Yelda.

Preferred Shelf Number

HF5825 Y87 2019

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22.

Handbook of research on narrative advertising

Author

Yilmaz, Recep, editor. IGI Global, publisher.

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ONLINE

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Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2

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23.

Emotional appeals in advertising banking services

Author

Mogaji, Emmanuel, editor.

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ONLINE

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https://www.emerald.com/insight/publication/doi/10.1108/9781787562998

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24.

Handbook of International Advertising Research

Author

Cheng, Hong, 1958- editor.

Preferred Shelf Number

ONLINE(341521.1)

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Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1602917
John Wiley http://dx.doi.org/10.1002/9781118378465
MyiLibrary http://www.myilibrary.com?id=571602

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25.

Advertising and public relations law

Author

Moore, Roy L. Maye, Carmen. Collins, Erik.

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The persuasive power of campaign advertising

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26.

Author

Ridout, Travis N., 1974- Franz, Michael M., 1976- Project Muse.

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ONLINE

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Advertising its business, culture and careers

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27.

Author

Tibbs, Andy, 1964- Beattie, Trevor.

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ONLINE

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Advertising a very short introduction

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28.

Author

Fletcher, Winston.

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ONLINE

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29.

Advertising in modern and postmodern times

Author

Odih, Pamela.

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ONLINE(367671.1)

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30.

Advertising cultures gender, commerce, creativity

Author

Nixon, Sean, 1966-

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ONLINE(367670.1)

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SAGE knowledge http://sk.sagepub.com/books/advertising-cultures

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31.

Advertising in tourism and leisure

Author

Morgan, Nigel. Pritchard, Annette, ort. yaz.

Preferred Shelf Number

HF 6161.T63 M67 2001

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32.

The ultimate secrets of advertising

Author

Jones, John Philip.

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ONLINE(369746.1)

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33.

International advertising realities and myths

Author

Jones, John Philip.

Preferred Shelf Number

ONLINE(368581.1)

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SAGE knowledge http://sk.sagepub.com/books/international-advertising

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34.

Advertising to children concepts and controversies

Author

Macklin, M. Carole. Carlson, Les.

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ONLINE(367673.1)

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SAGE knowledge http://sk.sagepub.com/books/advertising-to-children

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35.

The language of advertising : written texts

Author

Goddard, Angela, 1954-

Preferred Shelf Number

PE 1422 G63 1998

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36.

My first sixty years in advertising

Author

Sackheim, Maxwell, 1890-

Preferred Shelf Number

HF 5861 S25 1970

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37.

Measuring advertising readership and results

Author

Starch, Daniel, 1883-

Preferred Shelf Number

HF 5827 S75 1966

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38.

Advances in Advertising Research (Vol. III) Current Insights and Future Trends

Author

Eisend, Martin. editor. Langner, Tobias. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)

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ONLINE

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http://dx.doi.org/10.1007/978-3-8349-4291-3

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39.

Creativity and advertising affect, events and process

Author

McStay, Andrew, 1975-

Preferred Shelf Number

ONLINE(344351.1)

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Global marketing and advertising understanding cultural paradoxes

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40.

Author

Mooij, Marieke K. de, 1943-

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ONLINE

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Advertising organizations and publications a resource guide

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41.

Author

Jones, John Philip.

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ONLINE(367672.1)

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SAGE knowledge http://sk.sagepub.com/books/advertising-organizations-and-publications

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42.

How advertising works the role of research

Author

Jones, John Philip.

Preferred Shelf Number

ONLINE(368480.1)

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SAGE knowledge http://sk.sagepub.com/books/how-advertising-works

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43.

Photographers at work : essential business and production skills for photographers in editorial, design, and advertising

Author

Evening, Martin, author.

Preferred Shelf Number

TR154 E94 2015

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44.

D&AD50 : 50 years of excellence in design and advertising and the people that made it happen

Author

Stanley, Rod.

Preferred Shelf Number

NC997 D3 2012

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45.

Hands-on guide to creating Flash advertising from concept to tracking--microsites, video ads, and more

Author

Fincanon, Jason.

Preferred Shelf Number

ONLINE

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ScienceDirect http://www.sciencedirect.com/science/book/9780240809496

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46.

Advertising in new formats and media : current research and implications for marketers

Author

Pelsmacker, Patrick de, 1957- editor.

Preferred Shelf Number

ONLINE

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https://www.emerald.com/insight/publication/doi/10.1108/9781785603129

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47.

Postmodern advertising in Japan seduction, visual culture, and the Tokyo Art Directors Club

Author

Bartal, Ory. Project Muse.

Preferred Shelf Number

ONLINE(324404.1)

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A word from our sponsor admen, advertising, and the golden age of radio

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48.

Author

Meyers, Cynthia B. Project Muse.

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ONLINE

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The media handbook : a complete guide to advertising media selection, planning, research, and buying

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49.

Author

Katz, Helen E., author.

Preferred Shelf Number

HF5826.5 K38 2014

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50.

The poster art, advertising, design, and collecting, 1860s/1900s

Author

Iskin, Ruth. Project Muse.

Preferred Shelf Number

ONLINE(323947.1)

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Literary advertising and the shaping of British romanticism

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51.

Author

Mason, Nicholas, 1970- Project Muse.

Preferred Shelf Number

ONLINE

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Digital video recorders : DVRs changing TV and advertising forever

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52.

Author

Schaeffler, Jimmy.

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ONLINE(342478.1)

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The Routledge companion to advertising and promotional culture

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53.

Author

McAllister, Matthew P. West, Emily.

Preferred Shelf Number

ONLINE(344431.1)

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Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

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54.

Cover image for Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

Author

Vecchiato, Giovanni. author. Cherubino, Patrizia. author. Trettel, Arianna. author. Babiloni, Fabio. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(334526.1)

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http://dx.doi.org/10.1007/978-3-642-38064-8

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55.

Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising

Author

Klapdor, Sebastian. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(335272.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-01732-3

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56.

Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising

Author

Rosengren, Sara. editor. Dahlén, Micael. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(335282.1)

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http://dx.doi.org/10.1007/978-3-658-02365-2

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57.

Targeted Advertising Technologies in the ICT Space A Use Case Driven Analysis

Author

Schlee, Christian. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(335361.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8348-2396-0

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58.

The sounds of capitalism advertising, music, and the conquest of culture

Author

Taylor, Timothy Dean.

Preferred Shelf Number

ONLINE

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EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=469353

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59.

The rise of advertising in the United States a history of innovation to 1960

Author

Applegate, Edd.

Preferred Shelf Number

ONLINE

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EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=478349

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60.

Advertising and reality a global study of representation and content

Author

Hetsroni, Amir.

Preferred Shelf Number

ONLINE

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EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=497652

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61.

Machine-to-machine marketing (M3) via anonymous advertising apps anywhere anytime (A5)

Author

Mena, Jesus.

Preferred Shelf Number

ONLINE

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Distributed by publisher. Purchase or institutional license may be required for access.

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62.

Advertising and promotion : an integrated marketing communications perspective

Author

Belch, George Eugene. Belch, Michael A., ort. yaz.

Preferred Shelf Number

HF5823 B387 2012

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63.

Online consumer behavior theory and research in social media, advertising, and e-tail

Author

Close, Angeline.

Preferred Shelf Number

ONLINE

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Marketing without advertising brand preference and consumer choice in Cuba

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64.

Author

Morales, Emilio, 1969- Scarpaci, Joseph L.

Preferred Shelf Number

ONLINE

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Fashioning Intellectual Property Exhibition, Advertising and the Press, 1789–1918

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65.

Author

Richardson, Megan. Thomas, Julian.

Preferred Shelf Number

ONLINE

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Access by subscription

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66.

The holiday makers magazines, advertising, and mass tourism in postwar America

Author

Popp, Richard K., 1977- Project Muse.

Preferred Shelf Number

ONLINE

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Advertising at war business, consumers, and government in the 1940s

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67.

Author

Stole, Inger L. Project Muse.

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ONLINE

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Key Enablers for User-Centric Advertising Across Next Generation Networks

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68.

Author

de Oliveira Simoes, Jose Miguel de Oliveira Simoes, Jose Miguel, ed.

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ONLINE

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http://dx.doi.org/10.1049/PBTE056E

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69.

Seducing the subconscious the psychology of emotional influence in advertising

Author

Heath, Robert, 1947-

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ONLINE

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Wiley http://dx.doi.org/10.1002/9781119967637

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70.

The Definitive Guide to Google AdWords Create Versatile and Powerful Marketing and Advertising Campaigns

Author

Weller, Bart. author. Calcott, Lori. author. SpringerLink (Online service)

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ONLINE

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http://dx.doi.org/10.1007/978-1-4302-4015-0

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71.

Black social dance in television advertising an analytical history

Author

Huntington, Carla Stalling, 1961-

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ONLINE

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72.

The mood of information a critique of online behavioural advertising

Author

McStay, Andrew, 1975-

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ONLINE

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73.

Advertising empire race and visual culture in imperial Germany

Author

Ciarlo, David.

Preferred Shelf Number

ONLINE

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EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=361664

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74.

Housework and housewives in modern American advertising married to the mop

Author

Neuhaus, Jessamyn.

Preferred Shelf Number

ONLINE

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75.

The Dentsu way secrets of cross switch marketing from the world's most innovative advertising agency

Author

Sugiyama, Kotaro. Andree, Tim.

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ONLINE

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Manager's guide to marketing, advertising, and publicity

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76.

Author

Callen, Barry.

Preferred Shelf Number

ONLINE

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Ads, fads, and consumer culture advertising's impact on American character and society

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77.

Author

Berger, Arthur Asa, 1933-

Preferred Shelf Number

ONLINE

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78.

Globalisation and advertising in emerging economies Brazil, Russia, India and China

Author

Ciochetto, Lynne.

Preferred Shelf Number

ONLINE

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The globalization of advertising agencies, cities and spaces of creativity

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79.

Author

Beaverstock, Jonathan V.

Preferred Shelf Number

ONLINE

Electronic Access

Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice

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80.

Author

Okazaki, Shintaro. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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http://dx.doi.org/10.1007/978-3-8349-6854-8

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81.

Children and advertising what do they think about advertisements, how are they affected by advertisements?

Author

Sener, Arzu. Guven, Seval. Boylu, Ayfer Aydiner.

Preferred Shelf Number

ONLINE

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EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=540508

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82.

Flash advertising flash platform development of microsites, advergames, and branded applications

Author

Fincanon, Jason.

Preferred Shelf Number

ONLINE

Electronic Access

Alcohol advertising and young people's drinking representation, reception and regulation

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83.

Author

Gunter, Barrie. Hansen, Anders, 1957- Touri, Maria, 1977-

Preferred Shelf Number

ONLINE

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EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=356545

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84.

Freud on Madison Avenue motivation research and subliminal advertising in America

Author

Samuel, Lawrence R. Project Muse.

Preferred Shelf Number

ONLINE

Electronic Access

The media handbook a complete guide to advertising media selection, planning, research, and buying

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85.

Author

Katz, Helen E.

Preferred Shelf Number

ONLINE

Electronic Access

Flash advertising flash platform development of microsites, advergames, and branded applications

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86.

Author

Fincanon, Jason.

Preferred Shelf Number

ONLINE

Electronic Access

ScienceDirect http://www.sciencedirect.com/science/book/9780240813455

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87.

Mixed media moral distinctions in advertising, public relations, and journalism

Author

Bivins, Thomas H. (Thomas Harvey), 1947-

Preferred Shelf Number

ONLINE

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Marketing in developing countries Nigerian advertising in a global and technological economy

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88.

Author

Alozie, Emmanuel C.

Preferred Shelf Number

ONLINE

Electronic Access

Digital video recorders DVRs changing TV and advertising forever

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89.

Author

Schaeffler, Jimmy.

Preferred Shelf Number

ONLINE

Electronic Access

ScienceDirect http://www.sciencedirect.com/science/book/9780240811161

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90.

Issues in American advertising : media, society, and a changing world

Author

Reichert, Tom.

Preferred Shelf Number

HF5822 I87 2008

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91.

Digital signage software, networks, advertising, and displays : a primer for understanding the business

Author

Schaeffler, Jimmy.

Preferred Shelf Number

ONLINE

Electronic Access

ScienceDirect http://www.sciencedirect.com/science/book/9780240810416

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92.

International Advertising and Communication Current Insights and Empirical Findings

Author

Diehl, Sandra. editor. Terlutter, Ralf. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/3-8350-5702-2

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93.

Sport, culture and advertising : identities, commodities and the politics of representation

Author

Jackson, Steven J., 1958-, ed. Andrews, David L., 1962-, ed.

Preferred Shelf Number

GV 706.5 S697 2005

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94.

Effective advertising understanding when, how, and why advertising works

Author

Tellis, Gerard J., 1950-

Preferred Shelf Number

ONLINE(368199.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/effective-advertising

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95.

Fables, fashions, and facts about advertising a study of 28 enduring myths

Author

Jones, John Philip.

Preferred Shelf Number

ONLINE(368299.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/fables-fashions-and-facts-about-advertising

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96.

Advertising and promotion : an integrated marketing communications perspective

Author

Belch, George Eugene Belch, Michael A., ort. yaz.

Preferred Shelf Number

HF 5823 B387 2004

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97.

What is brand equity, anyway? : selected papers on brands and advertising

Author

Feldwick, Paul.

Preferred Shelf Number

HD 69.B7 F45 2002

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98.

Advertising promotion : Suplemental aspects of integrated marketing communications

Author

Shimp, Terence A.

Preferred Shelf Number

HF 5415.123 S54 2000

Format:

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99.

How to use advertising to build strong brands

Author

Jones, John Philip.

Preferred Shelf Number

ONLINE(368504.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/how-to-use-advertising-to-build-strong-brands

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100.

The advertising business operations, creativity, media planning, integrated communications

Author

Jones, John Philip.

Preferred Shelf Number

ONLINE(369522.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/the-advertising-business

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101.

Visual persuasion the role of images in advertising

Author

Messaris, Paul.

Preferred Shelf Number

ONLINE(369916.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/visual-persuasion

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102.

Werbewörterbuch : Deutsch, English, Francais = Advertising dictionary = Dictionnaire de la publicite

Author

Koschnick, Wolfgang J., 1942- hrsg.

Preferred Shelf Number

HF5803 W47 1994

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103.

Industrial marketing communications : business-to-business advertising, promotion and PR

Author

Hart, Norman A.

Preferred Shelf Number

HF 5415 H372 1993

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104.

The Art of persuasion; a history of advertising photography

Author

Sobieszek, Robert A., 1943-

Preferred Shelf Number

TR 690.4 S63 1988

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105.

The 50th Annual of advertising editorial and television art anddesing.

Author

Art Directors Club Of New York.

Preferred Shelf Number

HF 5827 A7 1971

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106.

Ideation

Author

Mahon, Nik.

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=430139

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107.

PDN : Photo district news.

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108.

Springer Handbook of Augmented Reality

Author

Nee, Andrew Yeh Ching. editor. Ong, Soh Khim. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(520176.1)

Electronic Access

https://doi.org/10.1007/978-3-030-67822-7

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109.

Machine Learning Contests: A Guidebook

Author

He, Wang. author. Liu, Peng. author. Qian, Qian. author. SpringerLink (Online service)

Preferred Shelf Number

XX(520701.1)

Electronic Access

https://doi.org/10.1007/978-981-99-3723-3

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110.

Cover image for HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I

HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I

Author

Nah, Fiona. editor. Siau, Keng. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(521104.1)

Electronic Access

https://doi.org/10.1007/978-3-031-35969-9

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111.

HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part II

Author

Nah, Fiona. editor. Siau, Keng. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(521105.1)

Electronic Access

https://doi.org/10.1007/978-3-031-36049-7

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112.

Breastfeeding and Metabolic Programming

Author

Şahin, Özlem Naciye. editor. Briana, Despina D. editor. Di Renzo, Gian Carlo. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(521881.1)

Electronic Access

https://doi.org/10.1007/978-3-031-33278-4

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113.

Cover image for Human Interface and the Management of Information Thematic Area, HIMI 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I

Human Interface and the Management of Information Thematic Area, HIMI 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I

Author

Mori, Hirohiko. editor. Asahi, Yumi. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(521034.1)

Electronic Access

https://doi.org/10.1007/978-3-031-35132-7

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114.

The effect of tv advertisements of ulker toto and kinder surprise chocolates on Turkish children

Author

Başev, Sinem Eyice.

Preferred Shelf Number

HQ784 B37 2020

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115.

The poster : 200 years of art and history

Author

Döring, Jürgen, 1954- author, editor, curator. Hurd, Philippa, translator. Pepper, Ian, translator. Trenker, Sarah, translator. Beyerle, Tulga, editor, publisher.

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116.

Multifaceted explorations of consumer culture and its impact on individuals and society

Author

Burns, David J., 1958- editor. IGI Global, publisher.

Preferred Shelf Number

ONLINE

Electronic Access

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6120-0

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117.

Misinformation and mass audiences

Author

Southwell, Brian G. (Brian Glen), 1974- editor. Thorson, Emily A., editor. Sheble, Laura, editor.

Preferred Shelf Number

P91.27 M57 2018

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118.

Printing and painting the news in Victorian London : the Graphic and social realism, 1869-1891

Author

Korda, Andrea, 1980-

Preferred Shelf Number

ND467.5.V52 K67 2015

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119.

Marketing communications

Author

Egan, John.

Preferred Shelf Number

HF5415.123 E4 2015

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120.

The Wiley Blackwell encyclopedia of consumption and consumer studies

Author

Cook, Daniel Thomas, 1961- Ryan, J. Michael.

Preferred Shelf Number

HB801 W47 2015

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121.

Cover image for User Modeling, Adaptation and Personalization 23rd International Conference, UMAP 2015, Dublin, Ireland, June 29 -- July 3, 2015. Proceedings

User Modeling, Adaptation and Personalization 23rd International Conference, UMAP 2015, Dublin, Ireland, June 29 -- July 3, 2015. Proceedings

Author

Ricci, Francesco. editor. Bontcheva, Kalina. editor. Conlan, Owen. editor. Lawless, Séamus. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(518772.1)

Electronic Access

https://doi.org/10.1007/978-3-319-20267-9

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122.

Cover image for Advances in Information Retrieval 37th European Conference on IR Research, ECIR 2015, Vienna, Austria, March 29 - April 2, 2015. Proceedings

Advances in Information Retrieval 37th European Conference on IR Research, ECIR 2015, Vienna, Austria, March 29 - April 2, 2015. Proceedings

Author

Hanbury, Allan. editor. Kazai, Gabriella. editor. Rauber, Andreas. editor. Fuhr, Norbert. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(518787.1)

Electronic Access

https://doi.org/10.1007/978-3-319-16354-3

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123.

Cover image for Bioinformatics and Biomedical Engineering Third International Conference, IWBBIO 2015, Granada, Spain, April 15-17, 2015. Proceedings, Part II

Bioinformatics and Biomedical Engineering Third International Conference, IWBBIO 2015, Granada, Spain, April 15-17, 2015. Proceedings, Part II

Author

Ortuño, Francisco. editor. Rojas, Ignacio. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(518998.1)

Electronic Access

https://doi.org/10.1007/978-3-319-16480-9

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124.

Cover image for Approximation and Online Algorithms 13th International Workshop, WAOA 2015, Patras, Greece, September 17-18, 2015. Revised Selected Papers

Approximation and Online Algorithms 13th International Workshop, WAOA 2015, Patras, Greece, September 17-18, 2015. Revised Selected Papers

Author

Sanità, Laura. editor. Skutella, Martin. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(519233.1)

Electronic Access

https://doi.org/10.1007/978-3-319-28684-6

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125.

Cover image for Web Information Systems Engineering - WISE 2014 Workshops 15th International Workshops IWCSN 2014, Org2 2014, PCS 2014, and QUAT 2014, Thessaloniki, Greece, October 12-14, 2014, Revised Selected Papers

Web Information Systems Engineering - WISE 2014 Workshops 15th International Workshops IWCSN 2014, Org2 2014, PCS 2014, and QUAT 2014, Thessaloniki, Greece, October 12-14, 2014, Revised Selected Papers

Author

Benatallah, Boualem. editor. Bestavros, Azer. editor. Catania, Barbara. editor. Haller, Armin. editor. Manolopoulos, Yannis. editor.

Preferred Shelf Number

XX(519317.1)

Electronic Access

https://doi.org/10.1007/978-3-319-20370-6

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126.

Unauthorized access the crisis in online privacy and security

Author

Sloan, Robert H. Warner, Richard, 1946-

Preferred Shelf Number

ONLINE

Electronic Access

Distributed by publisher. Purchase or institutional license may be required for access.

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127.

Nonprofits and advocacy

Author

Tsujinaka, Yutaka, 1954- Smith, Steven Rathgeb, 1951- Pekkanen, Robert. Project Muse.

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ONLINE(322973.1)

Electronic Access

Strategic integrated marketing communications

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128.

Author

Percy, Larry.

Preferred Shelf Number

HF5415.123 P475 2014

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129.

Irish-American odyssey the remarkable rise of the O'Shaughnessy brothers

Author

Kenny, Colum, 1951- author. Lee, Kristie, bookjacket designer. Dabholkar, Pratibha A., author. Project Muse, distributor. Project Muse.

Preferred Shelf Number

ONLINE(323303.1)

Electronic Access

Ethical issues in communication professions new agendas in communication

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130.

Author

Drumwright, Minette E.

Preferred Shelf Number

ONLINE(344291.1)

Electronic Access

Pretty vacant : the graphic language of punk, the Galleries at Moore College of Art and Design, January 24-March 15, 2014

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131.

Author

Krivine, John.

Preferred Shelf Number

ML3534 P48 2014

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132.

Shopper marketing and the role of in-store marketing

Author

Roggeveen, Anne L. Nordfält, Jens. Grewal, Dhruv.

Preferred Shelf Number

ONLINE

Electronic Access

https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201411

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133.

Ratings analysis : audience measurement and analytics

Author

Webster, James G. Phalen, Patricia F. Lichty, Lawrence Wilson.

Preferred Shelf Number

HE8700.65 W42 2014

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134.

Pinterest power market your business, sell your product, and build your brand on the world's hottest social network

Author

Miles, Jason, 1970- Lacey, Karen, 1963-

Preferred Shelf Number

ONLINE

Electronic Access

Cultural messaging in the U.S. war on terrorism a performative approach to security

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135.

Author

Sylvia, Polly, 1977-

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=520620

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136.

Identification and management of distributed data NGN, content-centric networks, and the web

Author

Bartolomeo, Giovanni, 1977-

Preferred Shelf Number

ONLINE

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137.

The viral video manifesto why everything you know is wrong and how to do what really works

Author

Voltz, Stephen. Grobe, Fritz.

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ONLINE

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Advanced location-based technologies and services

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138.

Author

Karimi, Hassan A.

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ONLINE

Electronic Access

Distributed by publisher. Purchase or institutional license may be required for access.

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139.

Encyclopedia of major marketing strategies. Volume 3

Author

Miskelly, Matthew, editor. Gale Group.

Preferred Shelf Number

ONLINE(341183.1)

Electronic Access

Available for Hacettepe University via Gale Virtual Reference Library. Click here to access

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140.

Rational ritual : culture, coordination, and common knowledge

Author

Chwe, Michael Suk-Young, 1965-

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ONLINE

Electronic Access

http://www.jstor.org/stable/10.2307/j.ctt24hqf1

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141.

The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue

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Kabani, Shama Hyder.

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HF5415.1265 K33 2013

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142.

Promotional culture and convergence markets, methods, media

Author

Powell, Helen.

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ONLINE(344376.1)

Electronic Access

Consuming reality the commercialization of factual entertainment

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143.

Author

Deery, June.

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ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=471665

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144.

The library marketing toolkit

Author

Potter, Ned, 1980- author.

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=558458

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145.

How to hire and develop your next top performer the qualities that make salespeople great

Author

Greenberg, Herb. Sweeney, Patrick, 1952-

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ONLINE

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The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing

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146.

Author

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ONLINE

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The F-commerce handbook 10 secrets for unlocking the sales potential of Facebook

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147.

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Marsden, Paul. Chaney, Paul.

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ONLINE

Electronic Access

The mobile marketing revolution how your brand can have a one-to-one conversation with everyone

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148.

Author

Alpert, Jed. Fishback, Steven.

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ONLINE

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The shopper economy the new way to achieve marketplace success by turning behavior into currency

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149.

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The DragonSearch online marketing manual for entrpreneurs and small business

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150.

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Power sales writing using communication to turn prospects into clients

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151.

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Hershkowitz-Coore, Sue.

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Small business web sites made easy

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152.

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An introduction to visual research methods in tourism

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153.

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Rakic, Tijana. Chambers, Donna.

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The psychology of entertainment media blurring the lines between entertainment and persuasion

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154.

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Brandishing the First Amendment commercial expression in America

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155.

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Piety, Tamara R. Project Muse.

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The art of making magazines : on being an editor and other views from the industry

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156.

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ONLINE

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157.

The third screen marketing to your customers in a world gone mobile

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Martin, Chuck, 1949-

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=367236

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158.

Tips & traps for marketing your business

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Cooper, Scott W. Grutzner, Fritz. Cooper, Birk.

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Electronic Access

Grow your business with Google AdWords 7 quick and easy secrets for reaching more customers with the world's #1 search engine

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159.

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The complete guide to investing in rental properties

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160.

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Berges, Steve, 1959-

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Living brands collaboration + innovation = customer fascination

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161.

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Turn clicks into customers proven marketing techniques for converting online traffic into revenue

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162.

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Buy me! new ways to get customers to choose your products and ignore the rest

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163.

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Convert! designing Web sites to increase traffic and conversion

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164.

Author

Hunt, Ben (Ben R.)

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ONLINE

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Wiley InterScience An electronic book accessible through the World Wide Web; click for information
Books24x7 http://www.books24x7.com/marc.asp?bookid=40622
MyiLibrary, Table of contents http://www.myilibrary.com?id=299008&ref=toc

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165.

Sold on language how advertisers talk to you and what this says about you

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Sedivy, Julie. Carlson, Greg N., 1948- Wiley InterScience (Online service)

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Wiley InterScience An electronic book accessible through the World Wide Web; click for information

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166.

Print, visuality, and gender in eighteenth-century satire 'the scope in ev'ry page'

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Mannheimer, Katie.

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The thought leaders project hospital marketing

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167.

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ONLINE

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EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=445836

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168.

Careers in marketing

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The power of corporate communication crafting the voice and image of your business

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169.

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Everything I know about marketing I learned from Google

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170.

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Repositioning marketing in an era of competition, change, and crisis

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171.

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The next evolution of marketing connect with your customers by marketing with meaning

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172.

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The big book of marketing lessons and best practices from the world's greatest companies

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173.

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The material child : growing up in consumer culture

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174.

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HF5415.33.C45 B83 2011

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175.

Making war, making women femininity and duty on the American home front, 1941-1945

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Daisy petals and mushroom clouds LBJ, Barry Goldwater, and the ad that changed American politics

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176.

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Crisis communications a casebook approach

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Ambush marketing and brand protection : law and practice

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178.

Political marketing

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Baines, Paul, 1973-

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JF2112.A4 P65 2011 V.3

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Jean-Paul Goude

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Goude, Jean-Paul, 1940- Morin, Edgar. Sans, Jérôme. Phythian, Jill. Arts décoratifs (Organization : Paris, France)

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NC999.6.F8 G682 2011

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180.

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Johnson, Phillip (Phillip Michael)

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K3844 J64 2011

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181.

Reading ads socially

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Goldman, Robert, 1949-

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HF5821 G58 2011

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182.

Pollination and floral ecology

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Willmer, Pat, 1953-

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183.

A cavalcade of lesser horrors

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Smith, Peter, 1946 November 19-

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184.

The art of voice acting the craft and business of performing for voice-over

Author

Alburger, James R., 1950-

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ScienceDirect http://www.sciencedirect.com/science/book/9780240812113

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185.

Show sold separately promos, spoilers, and other media paratexts

Author

Gray, Jonathan (Jonathan Alan) Project Muse.

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Black dogs and blue words depression and gender in the age of self-care

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186.

Author

Emmons, Kimberly, 1972- Project Muse.

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The citizen machine governing by television in 1950s America

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187.

Author

McCarthy, Anna, 1967-

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EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=516479

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188.

Web wisdom how to evaluate and create information quality on the Web

Author

Tate, Marsha Ann.

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Distributed by publisher. Purchase or institutional license may be required for access.

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189.

The Importance of Being Innocent Why We Worry About Children

Author

Faulkner, Joanne.

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Access by subscription

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190.

The interplay of truth and deception new agendas in communication

Author

McGlone, Matthew S., 1966- Knapp, Mark L.

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Unleashing the power of digital signage content strategies for the 5th screen

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191.

Author

Kelsen, Keith.

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