Limit Search Results
Author
Aaker, David A.
(2)
De Chernatony, L. (Leslie)
(2)
Paich, Mark.
(2)
Pankratz, Tom M.
(2)
Peck, Corey.
(2)
Publication Date
-
Subject
Brand name products.
(19)
Brand name products -- Management.
(12)
Branding (Marketing)
(11)
Product management.
(7)
Advertising -- Brand name products.
(5)
Material Type
Shelf Location
Library
Switch to list view
Switch to thumbnail view
Select an Action
40 Results Found Subscribe to search results
0000000000000000000000000000000000000000DEFAULT
Print
1. 
Cover image for Brand culture and identity : concepts, methodologies, tools, and applications
Brand culture and identity : concepts, methodologies, tools, and applications
Author 
IGI Global, publisher. Information Resources Management Association, editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2
Format: 
Availability 
Online Library~1
Available:
Copies:
2. 
Cover image for Developing insights on branding in the B2B context : case studies from business practice
Developing insights on branding in the B2B context : case studies from business practice
Author 
Koporcic, Nikolina, editor. Ivanova-Gongne, Maria, 1985- editor. Nyström, Anna-Greta, 1979- editor. Törnroos, Jan-Åke, editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787562752
Format: 
Availability 
Online Library~1
Available:
Copies:
3. 
Cover image for Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
Author 
Pogorzelski, Jacek, author.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787561021
Format: 
Availability 
Online Library~1
Available:
Copies:
4. 
Cover image for Brand meaning management
Brand meaning management
Author 
MacInnis, Deborah J. Park, C. Whan.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201512
Format: 
Availability 
Online Library~1
Available:
Copies:
5. 
Cover image for Branding and product design : an integrated perspective
Branding and product design : an integrated perspective
Author 
Hestad, Monika.
Preferred Shelf Number 
HF5415.1255 H47 2013
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
6. 
Cover image for Strategic brand management : building, measuring, and managing brand equity
Strategic brand management : building, measuring, and managing brand equity
Author 
Keller, Kevin Lane.
Preferred Shelf Number 
HD69.B7 K45 2013
Format: 
Availability 
Beytepe Library~2
Available:
Copies:
7. 
Cover image for Positioning the brand an inside-out approach
Positioning the brand an inside-out approach
Author 
Riezebos, H. J., 1960- Grinten, Jaap van der.
Preferred Shelf Number 
ONLINE
Electronic Access 
Click here to view
Format: 
Availability 
Online Library~1
Available:
Copies:
8. 
Cover image for The new emerging market multinationals four strategies for disrupting markets and building brands
The new emerging market multinationals four strategies for disrupting markets and building brands
Author 
Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.
Preferred Shelf Number 
ONLINE
Electronic Access 
Subscription required
Format: 
Availability 
Online Library~1
Available:
Copies:
9. 
Cover image for Customers first dominate your market by winning them over where it counts the most
Customers first dominate your market by winning them over where it counts the most
Author 
Bueno, Bolivar J.
Preferred Shelf Number 
ONLINE
Electronic Access 
Subscription required
Format: 
Availability 
Online Library~1
Available:
Copies:
10. 
Cover image for Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference
Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference
Author 
Post, Karen.
Preferred Shelf Number 
ONLINE
Electronic Access 
Subscription required
Format: 
Availability 
Online Library~1
Available:
Copies:
11. 
Cover image for Authentic TM politics and ambivalence in a brand culture
Authentic TM politics and ambivalence in a brand culture
Author 
Banet-Weiser, Sarah, 1966- Project Muse.
Preferred Shelf Number 
ONLINE
Electronic Access 
Full text available:
Format: 
Availability 
Online Library~1
Available:
Copies:
12. 
Cover image for The Brandpromise how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
The Brandpromise how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
Author 
Knapp, Duane E.
Preferred Shelf Number 
ONLINE
Electronic Access 
Subscription required
Format: 
Availability 
Online Library~1
Available:
Copies:
13. 
Cover image for Living brands collaboration + innovation = customer fascination
Living brands collaboration + innovation = customer fascination
Author 
Nadeau, Raymond.
Preferred Shelf Number 
ONLINE
Electronic Access 
Subscription required
Format: 
Availability 
Online Library~1
Available:
Copies:
14. 
Cover image for Creating powerful brands
Creating powerful brands
Author 
De Chernatony, L. (Leslie) McDonald, Malcolm, 1951- Wallace, Elaine.
Preferred Shelf Number 
ONLINE
Electronic Access 
Click here to view
Format: 
Availability 
Online Library~1
Available:
Copies:
15. 
Cover image for Fake stuff China and the rise of counterfeit goods
Fake stuff China and the rise of counterfeit goods
Author 
Lin, Yi-Chieh Jessica.
Preferred Shelf Number 
ONLINE
Electronic Access 
Click here to view
Format: 
Availability 
Online Library~1
Available:
Copies:
16. 
Cover image for Trademarks, brands and competitiveness
Trademarks, brands and competitiveness
Author 
Lopes, Teresa da Silva, 1968- Duguid, Paul, 1954-
Preferred Shelf Number 
ONLINE
Electronic Access 
Click here to view
Format: 
Availability 
Online Library~1
Available:
Copies:
17. 
Cover image for Strategic brand management for B2B markets a road map for organizational transformation
Strategic brand management for B2B markets a road map for organizational transformation
Author 
Sarin, Sharad.
Preferred Shelf Number 
ONLINE(369410.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets
Format: 
Availability 
Online Library~1
Available:
Copies:
18. 
Cover image for From brand vision to brand evaluation the strategic process of growing and strengthening brands
From brand vision to brand evaluation the strategic process of growing and strengthening brands
Author 
De Chernatony, L. (Leslie)
Preferred Shelf Number 
ONLINE
Electronic Access 
Click here to view
Format: 
Availability 
Online Library~1
Available:
Copies:
19. 
Cover image for Becoming a category of one how extraordinary companies transcend commodity and defy comparison
Becoming a category of one how extraordinary companies transcend commodity and defy comparison
Author 
Calloway, Joe.
Preferred Shelf Number 
ONLINE
Electronic Access 
Click for information on Adobe Digital Editions version
Click for information on Adobe Digital Editions version
Click for information on Mobipocket Reader version
Image http://images.contentreserve.com/ImageType-100/0128-1/{408F96C2-B0CE-4D43-9A56-FC6A840712C1}Img100.jpg
Ebook Library http://public.eblib.com/EBLPublic/PublicView.do?ptiID=456057
Format: 
Availability 
Online Library~1
Available:
Copies:
20. 
Cover image for Eating the big fish how challenger brands can compete against brand leaders
Eating the big fish how challenger brands can compete against brand leaders
Author 
Morgan, Adam, 1969-
Preferred Shelf Number 
ONLINE
Electronic Access 
Click for information on Adobe Digital Editions version
Click for information on Mobipocket Reader version
Image http://images.contentreserve.com/ImageType-100/0128-1/{15339FA4-B05D-4355-8B95-C185D69C9892}Img100.jpg
Wiley InterScience http://dx.doi.org/10.1002/9781118257944
Format: 
Availability 
Online Library~1
Available:
Copies:
21. 
Cover image for Pharmaceutical product branding strategies simulating patient flow and portfolio dynamics
Pharmaceutical product branding strategies simulating patient flow and portfolio dynamics
Author 
Paich, Mark. Peck, Corey. Valant, Jason. Paich, Mark. Pharmaceutical product strategy.
Preferred Shelf Number 
ONLINE
Electronic Access 
Distributed by publisher. Purchase or institutional license may be required for access.
Format: 
Availability 
Online Library~1
Available:
Copies:
22. 
Cover image for Integrating design, logistics and branding for sustainable value creation : proceedings
Integrating design, logistics and branding for sustainable value creation : proceedings
Author 
ICOVACS 2008 International Conference on Value Chain sustainability (November 12-14, 2008 : İzmir) Baltacıoğlu, Tunçdan. Demirbağ Kaplan, Melike. Yurt, Öznur.
Preferred Shelf Number 
HD69 .I26 2009
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
23. 
Cover image for Strategic brand management : building, measuring, and managing brand equity
Strategic brand management : building, measuring, and managing brand equity
Author 
Keller, Kevin Lane, 1956-
Preferred Shelf Number 
HD69.B7 K45 2008
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
24. 
Cover image for Differentiate or die survival in our era of killer competition
Differentiate or die survival in our era of killer competition
Author 
Trout, Jack. Rivkin, Steve, 1947-
Preferred Shelf Number 
ONLINE
Electronic Access 
Safari Books Online http://proquest.safaribooksonline.com/9780470223390
John Wiley http://dx.doi.org/10.1002/9781118258040
Books24x7 http://www.books24x7.com/marc.asp?bookid=24322
OverDrive (PDF) http://www.contentreserve.com/TitleInfo.asp?ID={06083DE4-36B2-411F-8F7F-7F3A15B4433F}&Format=50
OverDrive (Kindle) http://www.contentreserve.com/TitleInfo.asp?ID={06083DE4-36B2-411F-8F7F-7F3A15B4433F}&Format=420
Format: 
Availability 
Online Library~1
Available:
Copies:
25. 
Cover image for Trump University branding 101 how to build the most valuable asset of any business
Trump University branding 101 how to build the most valuable asset of any business
Author 
Sexton, Donald E., 1943-
Preferred Shelf Number 
ONLINE
Electronic Access 
Wiley InterScience An electronic book accessible through the World Wide Web; click for information
Format: 
Availability 
Online Library~1
Available:
Copies:
26. 
Cover image for Trade Marks and Brands An Interdisciplinary Critique
Trade Marks and Brands An Interdisciplinary Critique
Author 
Bently, Lionel. Davis, Jennifer. Ginsburg, Jane C..
Preferred Shelf Number 
ONLINE
Electronic Access 
Access by subscription
Format: 
Availability 
Online Library~1
Available:
Copies:
27. 
Cover image for Luxury brand management : a world of privilege
Luxury brand management : a world of privilege
Author 
Chevalier, Michel. Mazzalovo, Gerald.
Preferred Shelf Number 
HD69.B7 C473 2008
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
28. 
Cover image for Handbook of pharmaceutical public policy
Handbook of pharmaceutical public policy
Author 
Fulda, Thomas R. Wertheimer, Albert I.
Preferred Shelf Number 
ONLINE
Electronic Access 
Distributed by publisher. Purchase or institutional license may be required for access.
Format: 
Availability 
Online Library~1
Available:
Copies:
29. 
Cover image for Brand management 101 : 101 lessons learned from real world marketing
Brand management 101 : 101 lessons learned from real world marketing
Author 
Dhar, Mainak.
Preferred Shelf Number 
ONLINE
Electronic Access 
Wiley Online Library
Format: 
Availability 
Online Library~1
Available:
Copies:
30. 
Cover image for B2B brand management
B2B brand management
Author 
Kotler, Philip. Pfoertsch, Waldemar. Michi, Ines.
Preferred Shelf Number 
HD69.B7 K68 2006
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
31. 
Cover image for Designing brand experiences
Designing brand experiences
Author 
Landa, Robin.
Preferred Shelf Number 
HD69.B7 L365 2006
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
32. 
Cover image for Pharmaceutical product strategy using dynamic modeling for effective brand planning
Pharmaceutical product strategy using dynamic modeling for effective brand planning
Author 
Paich, Mark. Peck, Corey. Valant, Jason.
Preferred Shelf Number 
ONLINE
Electronic Access 
Distributed by publisher. Purchase or institutional license may be required for access.
Format: 
Availability 
Online Library~1
Available:
Copies:
33. 
Cover image for Medya abideleri : medya dünyasının büyük markaları nasıl başarılı oluyor, nasıl yaşıyor ?
Medya abideleri : medya dünyasının büyük markaları nasıl başarılı oluyor, nasıl yaşıyor ?
Author 
Tungate, Mark. Günay, Günhan, çev.
Preferred Shelf Number 
P 96.E25 T86 2005
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
34. 
Cover image for Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
Author 
Aaker, David A.
Preferred Shelf Number 
HD69.B7 A2154 2004
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
35. 
Cover image for Markanın DNA'sı : eşsiz ve dayanıklı markalar yaratmanın kuralları
Markanın DNA'sı : eşsiz ve dayanıklı markalar yaratmanın kuralları
Author 
Perry, Alycia. Wisnom, David, ort. yaz.
Preferred Shelf Number 
HD 69.B7 P477 2003
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
36. 
Cover image for What is brand equity, anyway? : selected papers on brands and advertising
What is brand equity, anyway? : selected papers on brands and advertising
Author 
Feldwick, Paul.
Preferred Shelf Number 
HD 69.B7 F45 2002
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
37. 
Cover image for Environmental engineering dictionary and directory
Environmental engineering dictionary and directory
Author 
Pankratz, Tom M.
Preferred Shelf Number 
ONLINE
Electronic Access 
Distributed by publisher. Purchase or institutional license may be required for access.
Format: 
Availability 
Online Library~1
Available:
Copies:
38. 
Cover image for Environmental engineering dictionary and directory
Environmental engineering dictionary and directory
Author 
Pankratz, Tom M.
Preferred Shelf Number 
ONLINE
Electronic Access 
Distributed by publisher. Purchase or institutional license may be required for access.
Format: 
Availability 
Online Library~1
Available:
Copies:
39. 
Cover image for How to use advertising to build strong brands
How to use advertising to build strong brands
Author 
Jones, John Philip.
Preferred Shelf Number 
ONLINE(368504.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/how-to-use-advertising-to-build-strong-brands
Format: 
Availability 
Online Library~1
Available:
Copies:
40. 
Cover image for Building strong brands
Building strong brands
Author 
Aaker, David A.
Preferred Shelf Number 
HD69.B7 A216 1996
Format: 
Availability 
Beytepe Library~1
Available:
Copies: