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Cover image for Innengerichtetes, identitätsbasiertes Markenmanagement in Call Centern
Innengerichtetes, identitätsbasiertes Markenmanagement in Call Centern
Author 
König, Verena. author. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-8349-8605-4
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2. 
Cover image for Identitätsbasierte Luxusmarkenführung Grundlagen - Strategien - Controlling
Identitätsbasierte Luxusmarkenführung Grundlagen - Strategien - Controlling
Author 
Burmann, Christoph. editor. König, Verena. editor. Meurer, Jörg. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-4060-5
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