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1. 
Cover image for Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
Author 
Pogorzelski, Jacek, author.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787561021
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2. 
Cover image for Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference
Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference
Author 
Post, Karen.
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ONLINE
Electronic Access 
Subscription required
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3. 
Cover image for The new emerging market multinationals four strategies for disrupting markets and building brands
The new emerging market multinationals four strategies for disrupting markets and building brands
Author 
Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.
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ONLINE
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4. 
Cover image for Strategic brand management for B2B markets a road map for organizational transformation
Strategic brand management for B2B markets a road map for organizational transformation
Author 
Sarin, Sharad.
Preferred Shelf Number 
ONLINE(369410.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets
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5. 
Cover image for Eating the big fish how challenger brands can compete against brand leaders
Eating the big fish how challenger brands can compete against brand leaders
Author 
Morgan, Adam, 1969-
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ONLINE
Electronic Access 
Click for information on Adobe Digital Editions version
Click for information on Mobipocket Reader version
Image http://images.contentreserve.com/ImageType-100/0128-1/{15339FA4-B05D-4355-8B95-C185D69C9892}Img100.jpg
Wiley InterScience http://dx.doi.org/10.1002/9781118257944
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6. 
Cover image for Trump University branding 101 how to build the most valuable asset of any business
Trump University branding 101 how to build the most valuable asset of any business
Author 
Sexton, Donald E., 1943-
Preferred Shelf Number 
ONLINE
Electronic Access 
Wiley InterScience An electronic book accessible through the World Wide Web; click for information
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