Search Results for Advertising.

http://dx.doi.org/10.1007/978-0-85729-352-7

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2.

Advertising disability

Author

Houston, Ella, author.

Preferred Shelf Number

HV1568

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Taylor & Francis https://www.taylorfrancis.com/books/9781003433415
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3.

Pervasive Advertising

Author

Müller, Jörg. editor. Alt, Florian. editor. Michelis, Daniel. editor. SpringerLink (Online service)

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ONLINE

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4.

Digital advertising evolution

Author

MacRury, Iain, editor. Manika, Danae, editor.

Preferred Shelf Number

HF6146 .I58

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Taylor & Francis https://www.taylorfrancis.com/books/9781003168485
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5.

HTML5 Advertising

Author

Percival, John. author. SpringerLink (Online service)

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ONLINE(330615.1)

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http://dx.doi.org/10.1007/978-1-4302-4603-9

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6.

Controversies in contemporary advertising

Author

Sheehan, Kim.

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ONLINE(367955.1)

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SAGE knowledge http://sk.sagepub.com/books/controversies-in-contemporary-advertising

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7.

Absolute essentials of advertising

Author

Turnbull, Sarah, Dr., author.

Preferred Shelf Number

HF5823 .T87 2022

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Taylor & Francis https://www.taylorfrancis.com/books/9781003175551
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8.

Advertising a cultural economy

Author

McFall, Elizabeth Rose.

Preferred Shelf Number

ONLINE(367669.1)

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SAGE knowledge http://sk.sagepub.com/books/advertising

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9.

The psychology of advertising

Author

Fennis, Bob Michaël, 1968- Stroebe, Wolfgang.

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ONLINE

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Europe's best advertising

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10.

Preferred Shelf Number

ONLINE

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EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=464844

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11.

Local/global Shakespeare and advertising

Author

Minier, Márta, editor. Montironi, Maria Elisa, editor. Paravano, Cristina, editor.

Preferred Shelf Number

PR3069 .A33

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Taylor & Francis https://www.taylorfrancis.com/books/9781003273271
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12.

Political advertising in the United States

Author

Fowler, Erika Franklin, author. Franz, Michael M., 1976- author. Ridout, Travis N., 1974- author.

Preferred Shelf Number

JF2112 .A4

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Taylor & Francis https://www.taylorfrancis.com/books/9781003165712
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13.

Innovation in branding and advertising communication

Author

Mas Manchón, Lluís, editor.

Preferred Shelf Number

HF5415.123 .I56 2021

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Taylor & Francis https://www.taylorfrancis.com/books/9781003009276
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14.

Information asymmetry in online advertising

Author

Wiktor, Jan W., author. Sanak-Kosmowska, Katarzyna, 1984- author.

Preferred Shelf Number

HF6146 .I58

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Taylor & Francis https://www.taylorfrancis.com/books/9781003134121
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15.

Translating promotional and advertising texts

Author

Torresi, Ira, author.

Preferred Shelf Number

P306.2 .T67 2021 EB

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Taylor & Francis https://www.taylorfrancis.com/books/9781003131595
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16.

Branding diversity new advertising and cultural strategies

Author

Khamis, Susie.

Preferred Shelf Number

HF5813 .U6

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Taylor & Francis https://www.taylorfrancis.com/books/9780429032257
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17.

Handbook of research on narrative advertising

Author

Yilmaz, Recep, editor. IGI Global, publisher.

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ONLINE

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Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2

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18.

Emotional appeals in advertising banking services

Author

Mogaji, Emmanuel, editor.

Preferred Shelf Number

ONLINE

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https://www.emerald.com/insight/publication/doi/10.1108/9781787562998

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19.

Fraud Prevention in Online Digital Advertising

Author

Zhu, Xingquan. author. (orcid)0000-0003-4129-9611 Tao, Haicheng. author. Wu, Zhiang. author. Cao, Jie. author. Kalish, Kristopher. author.

Preferred Shelf Number

ONLINE

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https://doi.org/10.1007/978-3-319-56793-8

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20.

Handbook of International Advertising Research

Author

Cheng, Hong, 1958- editor.

Preferred Shelf Number

ONLINE(341521.1)

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Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1602917
John Wiley http://dx.doi.org/10.1002/9781118378465
MyiLibrary http://www.myilibrary.com?id=571602

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21.

Advertising and public relations law

Author

Moore, Roy L. Maye, Carmen. Collins, Erik.

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ONLINE

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The persuasive power of campaign advertising

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22.

Author

Ridout, Travis N., 1974- Franz, Michael M., 1976- Project Muse.

Preferred Shelf Number

ONLINE

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Advertising a very short introduction

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23.

Author

Fletcher, Winston.

Preferred Shelf Number

ONLINE

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EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=324048

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24.

Advertising its business, culture and careers

Author

Tibbs, Andy, 1964- Beattie, Trevor.

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ONLINE

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Advertising in modern and postmodern times

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25.

Author

Odih, Pamela.

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ONLINE(367671.1)

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SAGE knowledge http://sk.sagepub.com/books/advertising-in-modern-and-postmodern-times

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26.

Advertising cultures gender, commerce, creativity

Author

Nixon, Sean, 1966-

Preferred Shelf Number

ONLINE(367670.1)

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SAGE knowledge http://sk.sagepub.com/books/advertising-cultures

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27.

The ultimate secrets of advertising

Author

Jones, John Philip.

Preferred Shelf Number

ONLINE(369746.1)

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28.

International advertising realities and myths

Author

Jones, John Philip.

Preferred Shelf Number

ONLINE(368581.1)

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SAGE knowledge http://sk.sagepub.com/books/international-advertising

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29.

Advertising to children concepts and controversies

Author

Macklin, M. Carole. Carlson, Les.

Preferred Shelf Number

ONLINE(367673.1)

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SAGE knowledge http://sk.sagepub.com/books/advertising-to-children

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30.

Advances in Advertising Research (Vol. III) Current Insights and Future Trends

Author

Eisend, Martin. editor. Langner, Tobias. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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http://dx.doi.org/10.1007/978-3-8349-4291-3

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31.

SPORT, ADVERTISING AND GLOBAL PROMOTIONAL CULTURE identities.

Author

Jackson, Steven J., 1958- editor. Andrews, David L., 1962- editor.

Preferred Shelf Number

GV706.5

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781315673929
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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32.

Advertising and consumer society : a critical introduction

Author

Holm, Nicholas, author.

Preferred Shelf Number

HF5811

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Taylor & Francis https://www.taylorfrancis.com/books/9781003253037
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33.

Advertising and consumption : anthropological studies in Brazil

Author

Rocha, Everardo P. Guimarães, 1951- author.

Preferred Shelf Number

HF5813 .B8

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Taylor & Francis https://www.taylorfrancis.com/books/9781003176794
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34.

Creativity and advertising affect, events and process

Author

McStay, Andrew, 1975-

Preferred Shelf Number

ONLINE(344351.1)

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Global marketing and advertising understanding cultural paradoxes

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35.

Author

Mooij, Marieke K. de, 1943-

Preferred Shelf Number

ONLINE

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Advertising organizations and publications a resource guide

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36.

Author

Jones, John Philip.

Preferred Shelf Number

ONLINE(367672.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/advertising-organizations-and-publications

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37.

How advertising works the role of research

Author

Jones, John Philip.

Preferred Shelf Number

ONLINE(368480.1)

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SAGE knowledge http://sk.sagepub.com/books/how-advertising-works

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38.

ROUTLEDGE COMPANION TO THE HISTORY OF ADVERTISING

Preferred Shelf Number

HF5811

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Taylor & Francis https://www.taylorfrancis.com/books/9781003291947
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39.

Brand activism : advertising and the ethics of visibility

Author

Scalvini, Marco, author.

Preferred Shelf Number

HD69 .B7

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Taylor & Francis https://www.taylorfrancis.com/books/9781003105893
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40.

Hands-on guide to creating Flash advertising from concept to tracking--microsites, video ads, and more

Author

Fincanon, Jason.

Preferred Shelf Number

ONLINE

Electronic Access

ScienceDirect http://www.sciencedirect.com/science/book/9780240809496

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41.

HOW NOT TO HATE ADVERTISING : a creative's guide to a long and (dare i say) happy career in a... remarkably silly industry.

Author

Sonderup, Nick.

Preferred Shelf Number

HF5828.4

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781032615707
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42.

Beyond the screen : the future of television and advertising

Author

Aycock, Frank A., author.

Preferred Shelf Number

PN1992.55 .A94 2026 EB

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Taylor & Francis https://www.taylorfrancis.com/books/9781003625384
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43.

Human vs ChatGPT : language of advertising in beauty products advertisements

Author

Skubis, Ida, author. Kołodziejczyk, Dominika, author.

Preferred Shelf Number

HF5828.2

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Taylor & Francis https://www.taylorfrancis.com/books/9781003566441
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44.

The regulation of gender stereotypes in advertising : law and policy in Europe

Author

Davies, David (Writer on law and sociology), author.

Preferred Shelf Number

KJE6580

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Taylor & Francis https://www.taylorfrancis.com/books/9781003336037
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45.

Anthropomorphism and animism in advertising : persuasive tactics and the influence on consumer behavior

Author

Karpin??ska-Krakowiak, Ma??gorzata, author.

Preferred Shelf Number

HF5415

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003657248
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46.

Creative advertising concept and copy : a practical, multidisciplinary approach

Author

Miliopoulou, Georgia-Zozeta, author.

Preferred Shelf Number

HF5823

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003330721
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47.

The cult of beauty : gender discourse in Indian advertising

Author

Jethwaney, Jaishri N., author.

Preferred Shelf Number

HF5813 .I4

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Taylor & Francis https://www.taylorfrancis.com/books/9781032613604
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48.

Crisis response advertising : insights and implications from COVID-19

Author

Hachtmann, Frauke, author.

Preferred Shelf Number

HF5811 .H27 2024

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003316879
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49.

Integrated advertising, promotion, and marketing : communicating in a digital world

Author

Mishra, Anubhav, author. Tata, Sai Vijay, author.

Preferred Shelf Number

HF5415.12 .I5

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003458593
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50.

The effects of social media advertising in China : theory, practices and implications

Author

Xuan, Changchun, 1981- author.

Preferred Shelf Number

HF6146 .I58

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003310594
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51.

Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices

Author

Rodríguez-Rabadán Benito, María, author.

Preferred Shelf Number

HF5415.1255

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003310686
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52.

The Routledge companion to advertising and promotional culture

Author

West, Emily, editor. McAllister, Matthew P., editor.

Preferred Shelf Number

HF5823

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003124870
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53.

Mixed media : moral distinctions in advertising, public relations, and journalism

Author

Bivins, Thomas H. (Thomas Harvey), 1947- author.

Preferred Shelf Number

P94

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003290674
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54.

Advertising management in a digital environment : text and cases

Author

Kelley, Larry D., 1955- author. Bartel Sheehan, Kim, 1958- author.

Preferred Shelf Number

HF5823 .K34425 2022

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003107828
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55.

Integrated marketing communication : advertising and promotion in a digital world

Author

Juska, Jerome M., author.

Preferred Shelf Number

HF6146 .I58

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9780367443382
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56.

Strategic creativity a business field guide to advertising, branding, and design

Author

Landa, Robin, author.

Preferred Shelf Number

HD53

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003230786
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57.

Advertising Design by Medium : A Visual and Verbal Approach.

Author

Blakeman, Robyn, 1958-

Preferred Shelf Number

HF5823

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003255123
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58.

Strategic communications in Russia : public relations and advertising

Author

Tsetsura, Katerina, editor. Kruckeberg, Dean, editor.

Preferred Shelf Number

HD59.6 .R8 S74 2021

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003018926
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59.

Introduction to advertising : understanding and managing the advertising process

Author

Mogaji, Emmanuel, author.

Preferred Shelf Number

HF5823

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003008729
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60.

Food advertising and childhood obesity : examining food type, brand mascot physique, health message and media

Author

Esmaeilpour, Fariba, author. Nashtaee, Mitra Shabani, author.

Preferred Shelf Number

HF5415.332 .C45

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9780429344435
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61.

Computational advertising : market and technologies for internet commercial monetization

Author

Liu, Peng, author. Wang, Chao, author.

Preferred Shelf Number

HF6146 .I58 L58 2020

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9780429262654
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62.

Communications writing and design : the integrated manual for marketing, advertising, and public relations

Author

DiMarco, John, editor.

Preferred Shelf Number

HM851

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119267485

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63.

Machine-to-machine marketing (m3) via anonymous advertising apps anywhere anytime (a5)

Author

MENA, JESUS.

Preferred Shelf Number

HF6146 .I58

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9780429189517
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64.

Advertising in new formats and media : current research and implications for marketers

Author

Pelsmacker, Patrick de, 1957- editor.

Preferred Shelf Number

ONLINE

Electronic Access

https://www.emerald.com/insight/publication/doi/10.1108/9781785603129

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65.

Postmodern advertising in Japan seduction, visual culture, and the Tokyo Art Directors Club

Author

Bartal, Ory. Project Muse.

Preferred Shelf Number

ONLINE(324404.1)

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A word from our sponsor admen, advertising, and the golden age of radio

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66.

Author

Meyers, Cynthia B. Project Muse.

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ONLINE

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The poster art, advertising, design, and collecting, 1860s/1900s

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67.

Author

Iskin, Ruth. Project Muse.

Preferred Shelf Number

ONLINE(323947.1)

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Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

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68.

Cover image for Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

Author

Vecchiato, Giovanni. author. Cherubino, Patrizia. author. Trettel, Arianna. author. Babiloni, Fabio. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(334526.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-38064-8

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69.

Digital video recorders : DVRs changing TV and advertising forever

Author

Schaeffler, Jimmy.

Preferred Shelf Number

ONLINE(342478.1)

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Literary advertising and the shaping of British romanticism

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70.

Author

Mason, Nicholas, 1970- Project Muse.

Preferred Shelf Number

ONLINE

Electronic Access

Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising

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71.

Author

Klapdor, Sebastian. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(335272.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-01732-3

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72.

Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising

Author

Rosengren, Sara. editor. Dahlén, Micael. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)

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73.

Targeted Advertising Technologies in the ICT Space A Use Case Driven Analysis

Author

Schlee, Christian. author. SpringerLink (Online service)

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74.

The Routledge companion to advertising and promotional culture

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McAllister, Matthew P. West, Emily.

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Marketing without advertising brand preference and consumer choice in Cuba

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75.

Author

Morales, Emilio, 1969- Scarpaci, Joseph L.

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Advertising and reality a global study of representation and content

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76.

Author

Hetsroni, Amir.

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77.

Online consumer behavior theory and research in social media, advertising, and e-tail

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Close, Angeline.

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The sounds of capitalism advertising, music, and the conquest of culture

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78.

Author

Taylor, Timothy Dean.

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79.

The rise of advertising in the United States a history of innovation to 1960

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Applegate, Edd.

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80.

Fashioning Intellectual Property Exhibition, Advertising and the Press, 1789–1918

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Richardson, Megan. Thomas, Julian.

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Access by subscription

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81.

The Definitive Guide to Google AdWords Create Versatile and Powerful Marketing and Advertising Campaigns

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Weller, Bart. author. Calcott, Lori. author. SpringerLink (Online service)

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http://dx.doi.org/10.1007/978-1-4302-4015-0

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82.

The holiday makers magazines, advertising, and mass tourism in postwar America

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Popp, Richard K., 1977- Project Muse.

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Advertising at war business, consumers, and government in the 1940s

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83.

Author

Stole, Inger L. Project Muse.

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Key Enablers for User-Centric Advertising Across Next Generation Networks

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84.

Author

de Oliveira Simoes, Jose Miguel de Oliveira Simoes, Jose Miguel, ed.

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http://dx.doi.org/10.1049/PBTE056E

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85.

Seducing the subconscious the psychology of emotional influence in advertising

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Heath, Robert, 1947-

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86.

Ads, fads, and consumer culture advertising's impact on American character and society

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Berger, Arthur Asa, 1933-

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87.

Black social dance in television advertising an analytical history

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Huntington, Carla Stalling, 1961-

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88.

Advertising empire race and visual culture in imperial Germany

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Ciarlo, David.

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89.

Globalisation and advertising in emerging economies Brazil, Russia, India and China

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Ciochetto, Lynne.

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The globalization of advertising agencies, cities and spaces of creativity

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90.

Author

Beaverstock, Jonathan V.

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The mood of information a critique of online behavioural advertising

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91.

Author

McStay, Andrew, 1975-

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92.

Housework and housewives in modern American advertising married to the mop

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Neuhaus, Jessamyn.

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93.

Manager's guide to marketing, advertising, and publicity

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Callen, Barry.

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Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice

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94.

Author

Okazaki, Shintaro. editor. SpringerLink (Online service)

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95.

The Dentsu way secrets of cross switch marketing from the world's most innovative advertising agency

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Sugiyama, Kotaro. Andree, Tim.

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Flash advertising flash platform development of microsites, advergames, and branded applications

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96.

Author

Fincanon, Jason.

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Children and advertising what do they think about advertisements, how are they affected by advertisements?

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97.

Author

Sener, Arzu. Guven, Seval. Boylu, Ayfer Aydiner.

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98.

Advances in Advertising Research (Vol. 1) Cutting Edge International Research

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Terlutter, Ralf. editor. Diehl, Sandra. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)

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99.

Flash advertising flash platform development of microsites, advergames, and branded applications

Author

Fincanon, Jason.

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ONLINE

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ScienceDirect http://www.sciencedirect.com/science/book/9780240813455

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100.

Alcohol advertising and young people's drinking representation, reception and regulation

Author

Gunter, Barrie. Hansen, Anders, 1957- Touri, Maria, 1977-

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101.

Freud on Madison Avenue motivation research and subliminal advertising in America

Author

Samuel, Lawrence R. Project Muse.

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The media handbook a complete guide to advertising media selection, planning, research, and buying

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102.

Author

Katz, Helen E.

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Digital video recorders DVRs changing TV and advertising forever

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103.

Author

Schaeffler, Jimmy.

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ONLINE

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ScienceDirect http://www.sciencedirect.com/science/book/9780240811161

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104.

Mixed media moral distinctions in advertising, public relations, and journalism

Author

Bivins, Thomas H. (Thomas Harvey), 1947-

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Marketing in developing countries Nigerian advertising in a global and technological economy

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105.

Author

Alozie, Emmanuel C.

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ONLINE

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Praxiswissen Online-Marketing Affiliate- und E-Mail-Marketing Keyword-Advertising Online-Werbung Suchmaschinen-Optimierung

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106.

Cover image for Praxiswissen Online-Marketing Affiliate- und E-Mail-Marketing Keyword-Advertising Online-Werbung Suchmaschinen-Optimierung

Author

Lammenett, Erwin. author. SpringerLink (Online service)

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ONLINE

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http://dx.doi.org/10.1007/978-3-8349-8251-3

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107.

Digital signage software, networks, advertising, and displays : a primer for understanding the business

Author

Schaeffler, Jimmy.

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ONLINE

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ScienceDirect http://www.sciencedirect.com/science/book/9780240810416

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108.

TYPO3 Online-Marketing-Guide Affiliate- und E-Mail-Marketing, Keyword-Advertising, Suchmaschinen-Optimierung mit TYPO3

Author

Lammenett, Erwin. author. Koch, Stefan. author. Studnitz, Andreas. author. Vasilkevich, Taras. author. SpringerLink (Online service)

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ONLINE

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109.

In-Game Advertising — Werbung in Computerspielen Strategien und Konzepte

Author

Thomas, Wolfgang. author. Stammermann, Ludger. author. SpringerLink (Online service)

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ONLINE

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http://dx.doi.org/10.1007/978-3-8349-9542-1

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110.

Praxiswissen Online-Marketing Affiliate- und E-Mail-Marketing Keyword-Advertising Online-Werbung Suchmaschinen-Optimierung

Author

Lammenett, Erwin. author. SpringerLink (Online service)

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ONLINE

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http://dx.doi.org/10.1007/978-3-8349-9270-3

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111.

International Advertising and Communication Current Insights and Empirical Findings

Author

Diehl, Sandra. editor. Terlutter, Ralf. editor. SpringerLink (Online service)

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ONLINE

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http://dx.doi.org/10.1007/3-8350-5702-2

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112.

Fables, fashions, and facts about advertising a study of 28 enduring myths

Author

Jones, John Philip.

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ONLINE(368299.1)

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SAGE knowledge http://sk.sagepub.com/books/fables-fashions-and-facts-about-advertising

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113.

Effective advertising understanding when, how, and why advertising works

Author

Tellis, Gerard J., 1950-

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ONLINE(368199.1)

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SAGE knowledge http://sk.sagepub.com/books/effective-advertising

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114.

How to use advertising to build strong brands

Author

Jones, John Philip.

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SAGE knowledge http://sk.sagepub.com/books/how-to-use-advertising-to-build-strong-brands

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115.

The advertising business operations, creativity, media planning, integrated communications

Author

Jones, John Philip.

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ONLINE(369522.1)

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SAGE knowledge http://sk.sagepub.com/books/the-advertising-business

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116.

Visual persuasion the role of images in advertising

Author

Messaris, Paul.

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ONLINE(369916.1)

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SAGE knowledge http://sk.sagepub.com/books/visual-persuasion

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117.

Ideation

Author

Mahon, Nik.

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118.

AFRICAN LUXURY BRANDING from soft power to queer futures.

Author

Iqani, Mehita.

Preferred Shelf Number

HF5415.1255

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Taylor & Francis https://www.taylorfrancis.com/books/9781003227038
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119.

Branded entertainment in Korea

Author

Yoon, Hyunsun, author.

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HF5415.1255

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Taylor & Francis https://www.taylorfrancis.com/books/9780429262043
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120.

The Routledge companion to marketing and sustainability

Author

Peattie, Ken editor

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HF5414

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Taylor & Francis https://www.taylorfrancis.com/books/9781003412397
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121.

Consumer society and ecological crisis

Author

Meier, Leslie M., author.

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HC79 .C6 M43 2023 EB

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Taylor & Francis https://www.taylorfrancis.com/books/9781003001621
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122.

Diversity, equity, and inclusion in strategic communications : becoming culturally proficient communicators

Author

Bush, Lee (Professor of strategic communications), author. Lindsey, Karen (Professor of strategic communications), author.

Preferred Shelf Number

HD30.3

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Taylor & Francis https://www.taylorfrancis.com/books/9781003411796
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123.

Women's health and corporate marketing

Author

Hunter, Mary (Writer on women's health), editor.

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RA778

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Taylor & Francis https://www.taylorfrancis.com/books/9781003472711
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124.

News, inc. : brand and advocacy journalism across media

Author

Dowling, David Oakey, 1967- author.

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PN4784 .O24

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Taylor & Francis https://www.taylorfrancis.com/books/9781003616931
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125.

Audiovisual translation in India : trends and practices

Author

Rachabattuni, Priyanka, author. Rao, J. Prabhakar, author.

Preferred Shelf Number

P306.93

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Taylor & Francis https://www.taylorfrancis.com/books/9781003515838
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126.

LOYALTY MANAGEMENT driving engagement with loyalty programs and customer experiences.

Author

Ziliani, Cristina, author. Ieva, Marco (Research fellow in marketing), author.

Preferred Shelf Number

HF5415.525

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Taylor & Francis https://www.taylorfrancis.com/books/9781003400783
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127.

Sexuality in marketing and consumption : queer theory, feminist research, and intersectionality

Author

Daskalopoulou, Athanasia, editor. Pirani, Daniela, editor. Östberg, Jacob, editor.

Preferred Shelf Number

HF5827.85

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Taylor & Francis https://www.taylorfrancis.com/books/9781003454533
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128.

NeuroAI : winning the minds of consumers with neuroscience powered GenAI

Author

Pradeep, A. K., 1963- author. Chakravarty, Rajat, author. Acharya, Anirudh, author. Dev, Ratnakar, author.

Preferred Shelf Number

HF5415.125 .P73 2025

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https://onlinelibrary.wiley.com/doi/book/10.1002/9781394310371

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129.

The next dimension : how to use augmented reality for business growth in the era of spatial computing

Author

Emrich, Tom, author.

Preferred Shelf Number

HF5415 .E643 2025

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https://onlinelibrary.wiley.com/doi/book/10.1002/9781394310487

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130.

The handbook of linguistic landscapes and multilingualism

Author

Gorter Durk, editor. Cenoz Jasone, editor.

Preferred Shelf Number

GT3910

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https://onlinelibrary.wiley.com/doi/book/10.1002/9781394231805

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131.

The Digital Practice Proven Marketing Tactics for Today's Physician

Author

Quinn, Campion. author. (orcid)0009-0008-8830-088X SpringerLink (Online service)

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ONLINE

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https://doi.org/10.1007/978-3-032-07745-5

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132.

Influencer marketing : building brand communities and engagement

Author

Costello, Joyce, editor. Yesiloglu, Sevil, editor.

Preferred Shelf Number

HF5415

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Taylor & Francis https://www.taylorfrancis.com/books/9781003434498
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133.

Fashion marketing and communications : theory and practice across the fashion industry

Author

Mitterfellner, Olga, 1978- author.

Preferred Shelf Number

HF6161 .C44

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Taylor & Francis https://www.taylorfrancis.com/books/9781003449157
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134.

Approximation and Online Algorithms 22nd International Workshop, WAOA 2024, Egham, UK, September 5-6, 2024, Proceedings

Author

Bieńkowski, Marcin. editor. (orcid)0000-0002-2453-7772 Englert, Matthias. editor. (orcid)0000-0002-8859-7731 SpringerLink (Online service)

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ONLINE

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https://doi.org/10.1007/978-3-031-81396-2

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135.

Contemporary marketing and consumer behaviour in sustainable tourism

Author

Palazzo, Maria, editor. Foroudi, Pantea, 1974- editor.

Preferred Shelf Number

HF6161 .T63

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Taylor & Francis https://www.taylorfrancis.com/books/9781003388593
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136.

Brands and branding : strategy to build and nurture brands

Author

Aggarwal, Ashita, author. Commuri, Suraj, author.

Preferred Shelf Number

HF5415.1255

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Taylor & Francis https://www.taylorfrancis.com/books/9781003457282
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137.

Word-of-mouth in contemporary Hollywood

Author

Hewitt, Simon (College teacher), author.

Preferred Shelf Number

PN1993.5 .U65

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Taylor & Francis https://www.taylorfrancis.com/books/9781003328575
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138.

Shopping as comedy : a Victorian scrapbook

Author

Easley, Alexis, 1963- editor. Parrett, Jeremy, writer of foreword.

Preferred Shelf Number

PR3991 .A1

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Taylor & Francis https://www.taylorfrancis.com/books/9781032725864
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139.

Digital public relations and marketing communication trends in Africa

Author

Njathi, Anne W., author. Watkins, Brandi, author.

Preferred Shelf Number

HD59.6 .A35

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Taylor & Francis https://www.taylorfrancis.com/books/9781032689654
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140.

STRATEGIC MEDIA PLANNING AND BUYING integration of traditional and digital media.

Author

Rathore, Basant.

Preferred Shelf Number

HF5826.5

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Taylor & Francis https://www.taylorfrancis.com/books/9781032724539
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141.

The 90 day brand plan : how to unleash your personal brand to dominate the competition and scale your business

Author

Walker, Dain, author.

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HF5415.1255 .W35 2024

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https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308729

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142.

Industrial Recommender System Principles, Technologies and Enterprise Applications

Author

Hu, Lantao. author. Li, Yueting. author. Cui, Guangfan. author. Yi, Kexin. author. SpringerLink (Online service)

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ONLINE

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https://doi.org/10.1007/978-981-97-2581-6

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143.

The language of deception : weaponizing next generation AI

Author

Hutchens, Justin, author.

Preferred Shelf Number

QA76.9 .N38

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https://onlinelibrary.wiley.com/doi/book/10.1002/9781394277148

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144.

Online social networks in business frameworks

Author

Rathi, Sudhir Kumar, editor. Keswani, Bright. Saxena, Rakesh Kumar. Kapoor, Sumit Kumar. Gupta, Sangita.

Preferred Shelf Number

HF5415.1265 .O55 2024

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https://onlinelibrary.wiley.com/doi/book/10.1002/9781394231126

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145.

2nd EAI International Conference on Smart Technology

Author

Torres-Guerrero, Francisco. editor. Neira-Tovar, Leticia. editor. Bacca-Acosta, Jorge. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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https://doi.org/10.1007/978-3-031-07670-1

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146.

Intelligent Computing and Communication Proceedings of 6th ICICC 2022

Author

Seetha, M. editor. Peddoju, Sateesh K. editor. Pendyala, Vishnu. editor. Chakravarthy, Vedula V. S. S. S. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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https://doi.org/10.1007/978-981-99-1588-0

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147.

Machine Learning Contests: A Guidebook

Author

He, Wang. author. Liu, Peng. author. Qian, Qian. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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https://doi.org/10.1007/978-981-99-3723-3

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148.

Cover image for Human Interface and the Management of Information Thematic Area, HIMI 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I

Human Interface and the Management of Information Thematic Area, HIMI 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I

Author

Mori, Hirohiko. editor. Asahi, Yumi. editor. SpringerLink (Online service)

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ONLINE

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https://doi.org/10.1007/978-3-031-35132-7

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149.

Proceedings of International Conference on Recent Innovations in Computing ICRIC 2022, Volume 1

Author

Singh, Yashwant. editor. Singh, Pradeep Kumar. editor. Kolekar, Maheshkumar H. editor. Kar, Arpan Kumar. editor. Gonçalves, Paulo J. Sequeira. editor.

Preferred Shelf Number

ONLINE

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https://doi.org/10.1007/978-981-19-9876-8

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150.

Ethics in Artificial Intelligence: Bias, Fairness and Beyond

Author

Mukherjee, Animesh. editor. Kulshrestha, Juhi. editor. Chakraborty, Abhijnan. editor. Kumar, Srijan. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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https://doi.org/10.1007/978-981-99-7184-8

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151.

Breastfeeding and Metabolic Programming

Author

Şahin, Özlem Naciye. editor. Briana, Despina D. editor. Di Renzo, Gian Carlo. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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https://doi.org/10.1007/978-3-031-33278-4

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152.

Advances in Design, Music and Arts II 8th International Meeting of Research in Music, Arts and Design, EIMAD 2022, July 7-9, 2022

Author

Raposo, Daniel. editor. Neves, João. editor. Silva, Ricardo. editor. Correia Castilho, Luísa. editor. Dias, Rui. editor. (orcid)0000-0001-8493-7121

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ONLINE

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https://doi.org/10.1007/978-3-031-09659-4

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153.

Current and Future Trends on Intelligent Technology Adoption Volume 1

Author

Al-Sharafi, Mohammed A. editor. Al-Emran, Mostafa. editor. Tan, Garry Wei-Han. editor. Ooi, Keng-Boon. editor. SpringerLink (Online service)

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ONLINE

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https://doi.org/10.1007/978-3-031-48397-4

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154.

ART OF VOICE ACTING the craft and business of performing for voiceover.

Author

Alburger, James R., 1950-

Preferred Shelf Number

PN1992.8 .A6

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003335160
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155.

BRANDING BERLIN from division to the cultural capital of europe

Author

Sark, Katrina, author.

Preferred Shelf Number

HF5415.1255

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003403067
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156.

Depth public relations : after the masquerade

Author

Fawkes, Johanna, author.

Preferred Shelf Number

HM1221 .F35 2023

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781351121910
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157.

Contemporary issues in luxury brand management

Author

Studente, Sylvie, editor. Cattaneo, Eleonora, editor.

Preferred Shelf Number

HD9999 .L852

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003015826
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158.

The handbook on religion and communication

Author

Cohen, Yoel, 1953- editor. Soukup, Paul S., editor.

Preferred Shelf Number

P94

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119671619

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159.

Springer Handbook of Augmented Reality

Author

Nee, Andrew Yeh Ching. editor. Ong, Soh Khim. editor. SpringerLink (Online service)

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ONLINE

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https://doi.org/10.1007/978-3-030-67822-7

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160.

Cover image for HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I

HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I

Author

Nah, Fiona. editor. Siau, Keng. editor. SpringerLink (Online service)

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ONLINE

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https://doi.org/10.1007/978-3-031-35969-9

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161.

HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part II

Author

Nah, Fiona. editor. Siau, Keng. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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https://doi.org/10.1007/978-3-031-36049-7

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162.

Cover image for Cyber Security Intelligence and Analytics The 5th International Conference on Cyber Security Intelligence and Analytics (CSIA 2023), Volume 1

Cyber Security Intelligence and Analytics The 5th International Conference on Cyber Security Intelligence and Analytics (CSIA 2023), Volume 1

Author

Xu, Zheng. editor. Alrabaee, Saed. editor. Loyola-González, Octavio. editor. Cahyani, Niken Dwi Wahyu. editor. Ab Rahman, Nurul Hidayah. editor.

Preferred Shelf Number

ONLINE

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https://doi.org/10.1007/978-3-031-31860-3

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163.

Communication Design and Branding A Multidisciplinary Approach

Author

Martins, Nuno. editor. Raposo, Daniel. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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https://doi.org/10.1007/978-3-031-35385-7

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164.

Middle market M & A : handbook for advisors, investors, and business owners

Author

Marks, Kenneth H., author. Blees, Christian W., author. Nall, Michael R., author. Stewart, Thomas A., 1948- author.

Preferred Shelf Number

HG4028 .M4 M377 2023 EB

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https://onlinelibrary.wiley.com/doi/book/10.1002/9781119828150

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165.

STRATEGIC INTEGRATED MARKETING COMMUNICATIONS

Author

Percy, Larry.

Preferred Shelf Number

HF5415.123

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003169635
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166.

APPRAISAL AND THE TRANSCREATION OF MARKETING TEXTS; PERSUASION IN CHINESE AND ENGLISH

Author

Ho, Nga-Ki Mavis.

Preferred Shelf Number

HF5823

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003290575
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167.

Brand psychology : the art and science of building strong brands

Author

Busche, Laura, author.

Preferred Shelf Number

HF5415.1255

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003336693
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168.

The photographer's career guide to shooting production stills for film and television

Author

Downs, Jace, 1978- author. Rodriguez Ornelas, Pedro, illustrator.

Preferred Shelf Number

TR817

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003183129
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169.

Invention in PR

Author

Ritchie, Adam (Public relations advocate), author.

Preferred Shelf Number

HD53

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003216872
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170.

Fundamentals of drug development

Author

Barrett, Jeffrey S., author.

Preferred Shelf Number

RM301.25 .B37 2022

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119913276

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171.

Branded content : the fateful merging of media and marketing

Author

Hardy, Jonathan, 1963- author.

Preferred Shelf Number

HF6146 .P78 H39 2022

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781315641065
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172.

The Routledge companion to corporate branding

Author

Iglesias, Oriol, editor. Ind, Nicholas, editor. Schultz, Majken, editor.

Preferred Shelf Number

HF5415.1255 .R687 2022

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003035749
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173.

Marketing communications

Author

Eagle, Lynne, author.

Preferred Shelf Number

HF5415.123 .E24 2021

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003089292
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174.

Vivendi : a key player in global entertainment and media

Author

Bouquillion, Philippe, author.

Preferred Shelf Number

HD2856.12 .V58

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003095118
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175.

Decoding Coca-Cola : a biography of a global brand

Author

Crawford, Robert, 1975- editor. Brennan, Linda L., editor. Khamis, Susie, editor.

Preferred Shelf Number

HF5415.1255 .D43 2021

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781351024020
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176.

Wiley GAAP : financial statement disclosures manual

Author

Flood, Joanne M., author.

Preferred Shelf Number

HF5658

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119541882

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177.

Cognitive engineering for next generation computing : a practical analytical approach

Author

Prakash, Kolla Bhanu, editor. Kanagachidambaresan, G. R., 1988- editor. Srikanth, V., editor. Vamsidhar, E., editor.

Preferred Shelf Number

QA76.9 .H85 C639 2021

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119711308

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178.

Marketing for sustainable development : rethinking consumption models

Author

Dekhili, Sihem, editor.

Preferred Shelf Number

HC79 .E5

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119882176

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179.

The handbook of communication rights, law, and ethics : seeking universality, equality, freedom and dignity

Author

Corredoira y Alfonso, Loreto, editor. Bel Mallen, Ignacio, editor. Cetina Presuel, Rodrigo, editor.

Preferred Shelf Number

K4240 .H355 2021

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119719564

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180.

Corporate heritage marketing : using the past as a strategic asset

Author

Riviezzo, Angelo, author. Garofano, Antonella, author. Napolitano, Maria Rosaria, author.

Preferred Shelf Number

HF5415.12 .I8 R58 2021 EB

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003167259
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181.

Digital dawn in adland : transforming Australian agencies

Author

Crawford, Robert, 1975- author.

Preferred Shelf Number

HF5813 .A8 C74 2021

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9780429401497
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182.

Discourses of perfection representing cosmetic procedures and beauty products in UK lifestyle magazines

Author

Hermans, Anne-Mette, author.

Preferred Shelf Number

HQ1220 .G7

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003001973
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183.

Principles of strategic communication

Author

Holtzhausen, Derina Rhoda, author. Fullerton, Jami A., 1963- author. Lewis, Bobbi Kay, 1970- author. Shipka, Danny, 1967- author.

Preferred Shelf Number

HF5718

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003002048
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184.

Consumer behaviour and social network sites : the impact of negative word of mouth

Author

Zaraket, Sarah, author.

Preferred Shelf Number

HF5415.32

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003081272
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185.

Music and sound in the worlds of Michel Gondry

Author

McQuiston, Kate, author.

Preferred Shelf Number

ML2075 .M368 2021

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9780429276422
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186.

Public relations, branding and authenticity : brand communications in the digital age

Author

Rees, Sian (Associate professor), author.

Preferred Shelf Number

HF5415.1255 .R44 2020 EB

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9780429022685
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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187.

Exploring communication ethics : a socratic approach

Author

Bobbitt, Randy, 1955- author.

Preferred Shelf Number

P94 .B635 2020

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9780429324475
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188.

Communicating fashion brands : theoretical and practical perspectives

Author

Huggard, Emily, editor. Cope, Jon, editor.

Preferred Shelf Number

HF6161 .C44 C66 2020 EB

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9780429464423
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189.

The skeptic's guide to sports science : confronting myths of the health and fitness industry

Author

Tiller, Nicholas B., author.

Preferred Shelf Number

GV558

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9780429446160
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190.

Brands on a mission : how to achieve social impact and business growth through purpose

Author

Sidibe, Myriam, 1976- author.

Preferred Shelf Number

HD69 .B7 S53 2020

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9780367855437
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191.

A companion to photography

Author

Bull, Stephen, 1971- editor.

Preferred Shelf Number

TR185 .C66 2020

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781118598764

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192.

Handbook of world Englishes

Author

Nelson, Cecil L., editor. Proshina, Z. G. (Zoi͡a Grigorʹevna), editor. Davis, Daniel R., editor. Kachru, Braj B., editor. Kachru, Yamuna, editor.

Preferred Shelf Number

PE2751 .H36 2020

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119147282

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193.

Security engineering : a guide to building dependable distributed systems

Author

Anderson, Ross. http://viaf.org/viaf/sourceID/LC%7cnb2004300232

Preferred Shelf Number

QA76.9 .A25

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119644682

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194.

The hero trap : how to win in a post-purpose market by putting people in charge

Author

Kolster, Thomas, 1978- author.

Preferred Shelf Number

HD58.7 .K644 2020

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9780429281457
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195.

Effective SEO and content marketing : the ultimate guide for maximizing free web traffic

Author

Papagiannis, Nicholas, author.

Preferred Shelf Number

HF5415.1265

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119628682

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196.

Cultural mediations of brands : unadvertization and quest for authority

Author

Marti, Caroline.

Preferred Shelf Number

HF5415.13

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119694540

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197.

Women of color in tech : a blueprint for inspiring and mentoring the next generation of technology innovators

Author

Tedrick, Susanne.

Preferred Shelf Number

T36

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119633532

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198.

Re-presentation policies of the fashion industry : discourse, apparatus and power

Author

Mouratidou, Eleni.

Preferred Shelf Number

HD9940 .A2

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119779483

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199.

Digital information ecosystems : smart press

Author

Augey, Dominique, author. Alcaraz, Marina.

Preferred Shelf Number

PN4784 .O62 .A944 2019

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119579717

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200.

The media in Arab countries : from development theories to cooperation policies

Author

Guaaybess, Tourya, author.

Preferred Shelf Number

P92 .A65 G83 2019 EB

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119579786

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201.

The strategic digital media entrepreneur

Author

Abernathy, Penelope Muse, 1951- author. Sciarrino, JoAnn, author.

Preferred Shelf Number

HB615

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119218081

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202.

Power : a concept for information and communication sciences

Author

Dupont, Olivier, author.

Preferred Shelf Number

BD438

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119508687

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203.

Business hack : the wealth dragon way to build a successful business in the digital age

Author

Lee, John, 1981- author.

Preferred Shelf Number

HF5415.1265 .L44 2019

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119542322

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204.

Multifaceted explorations of consumer culture and its impact on individuals and society

Author

Burns, David J., 1958- editor. IGI Global, publisher.

Preferred Shelf Number

ONLINE

Electronic Access

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6120-0

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205.

The handbook of financial communication and investor relations

Author

Laskin, Alexander V., editor.

Preferred Shelf Number

HG151.5 .H36 2018

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119240822

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206.

The handbook of organizational rhetoric and communication

Author

Ihlen, Øyvind, editor. Heath, Robert L. (Robert Lawrence), 1941- editor.

Preferred Shelf Number

HD30.3 .H36 2018

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119265771

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207.

The handbook of communication engagement

Author

Johnston, Kim Amanda, 1965- editor. Taylor, Maureen, 1965- editor.

Preferred Shelf Number

HF5718 .J674 2018

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119167600

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208.

Hyperconnectivity : economical, social and environmental challenges

Author

Carré, Dominique, author. Vidal, Geneviève, editor.

Preferred Shelf Number

QA76.55

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119489238

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209.

Applications of regression models in public health

Author

Suárez Pérez, Erick L., 1953- Rivera, Roberto (Associate professor), author. Martínez, Melissa N., author.

Preferred Shelf Number

RA407 .A67 2017

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119212515

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210.

From photon to pixel : the digital camera handbook

Author

Maître, H. (Henri), author.

Preferred Shelf Number

TR256

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https://onlinelibrary.wiley.com/doi/book/10.1002/9781119402442

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211.

Digital services in the 21st Century : a strategic and business perspective

Author

Sánchez, Antonio, author. Carro, Belén, author.

Preferred Shelf Number

TK5103.2

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119314905

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212.

Media and Metamedia Management

Author

Freire, Francisco Campos. editor. Rúas Araújo, Xosé. editor. Martínez Fernández, Valentín Alejandro. editor. García, Xosé López. editor. (orcid)0000-0002-1873-8260 SpringerLink (Online service)

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213.

No One Eats Alone Food as a Social Enterprise

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Carolan, Michael S. author. SpringerLink (Online service)

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214.

Academic & Scientific Poster Presentation A Modern Comprehensive Guide

Author

Rowe, Nicholas. author. SpringerLink (Online service)

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215.

Eye Tracking Methodology Theory and Practice

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Duchowski, Andrew T. author. SpringerLink (Online service)

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216.

DITA - the Topic-Based XML Standard A Quick Start

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Closs, Sissi. author. SpringerLink (Online service)

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https://doi.org/10.1007/978-3-319-28349-4

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217.

Recommender Systems The Textbook

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Aggarwal, Charu C. author. SpringerLink (Online service)

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https://doi.org/10.1007/978-3-319-29659-3

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218.

Organization and Management of IVF Units A Practical Guide for the Clinician

Author

Fleming, Steven D. editor. Varghese, Alex C. editor. SpringerLink (Online service)

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https://doi.org/10.1007/978-3-319-29373-8

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219.

Cover image for User Modeling, Adaptation and Personalization 23rd International Conference, UMAP 2015, Dublin, Ireland, June 29 -- July 3, 2015. Proceedings

User Modeling, Adaptation and Personalization 23rd International Conference, UMAP 2015, Dublin, Ireland, June 29 -- July 3, 2015. Proceedings

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Ricci, Francesco. editor. Bontcheva, Kalina. editor. Conlan, Owen. editor. Lawless, Séamus. editor. SpringerLink (Online service)

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https://doi.org/10.1007/978-3-319-20267-9

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220.

Cover image for Advances in Information Retrieval 37th European Conference on IR Research, ECIR 2015, Vienna, Austria, March 29 - April 2, 2015. Proceedings

Advances in Information Retrieval 37th European Conference on IR Research, ECIR 2015, Vienna, Austria, March 29 - April 2, 2015. Proceedings

Author

Hanbury, Allan. editor. Kazai, Gabriella. editor. Rauber, Andreas. editor. Fuhr, Norbert. editor. SpringerLink (Online service)

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https://doi.org/10.1007/978-3-319-16354-3

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221.

The foundations of communication in criminal justice systems

Author

Doss, Daniel Adrian, author. Glover, William H., Jr., author. Goza, Rebecca A., author. Wigginton, Michael, Jr., author.

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HV7936 .C79 .D67 2015

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Social Multimedia Signals A Signal Processing Approach to Social Network Phenomena

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222.

Author

Roy, Suman Deb. author. Zeng, Wenjun. author. SpringerLink (Online service)

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223.

Cover image for Bioinformatics and Biomedical Engineering Third International Conference, IWBBIO 2015, Granada, Spain, April 15-17, 2015. Proceedings, Part II

Bioinformatics and Biomedical Engineering Third International Conference, IWBBIO 2015, Granada, Spain, April 15-17, 2015. Proceedings, Part II

Author

Ortuño, Francisco. editor. Rojas, Ignacio. editor. SpringerLink (Online service)

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224.

Cover image for Approximation and Online Algorithms 13th International Workshop, WAOA 2015, Patras, Greece, September 17-18, 2015. Revised Selected Papers

Approximation and Online Algorithms 13th International Workshop, WAOA 2015, Patras, Greece, September 17-18, 2015. Revised Selected Papers

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Sanità, Laura. editor. Skutella, Martin. editor. SpringerLink (Online service)

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225.

Cover image for Web Information Systems Engineering - WISE 2014 Workshops 15th International Workshops IWCSN 2014, Org2 2014, PCS 2014, and QUAT 2014, Thessaloniki, Greece, October 12-14, 2014, Revised Selected Papers

Web Information Systems Engineering - WISE 2014 Workshops 15th International Workshops IWCSN 2014, Org2 2014, PCS 2014, and QUAT 2014, Thessaloniki, Greece, October 12-14, 2014, Revised Selected Papers

Author

Benatallah, Boualem. editor. Bestavros, Azer. editor. Catania, Barbara. editor. Haller, Armin. editor. Manolopoulos, Yannis. editor.

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226.

Formal and Informal Approaches to Food Policy

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Aspray, William. author. Royer, George. author. Ocepek, Melissa G. author. SpringerLink (Online service)

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227.

FDA regulatory affairs

Author

Pisano, Douglas J., editor. Mantus, David, editor.

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RM301.25 .F33 2014

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228.

Nonprofits and advocacy

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Tsujinaka, Yutaka, 1954- Smith, Steven Rathgeb, 1951- Pekkanen, Robert. Project Muse.

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Shopper marketing and the role of in-store marketing

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229.

Author

Roggeveen, Anne L. Nordfält, Jens. Grewal, Dhruv.

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230.

Ethical issues in communication professions new agendas in communication

Author

Drumwright, Minette E.

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Irish-American odyssey the remarkable rise of the O'Shaughnessy brothers

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231.

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Kenny, Colum, 1951- author. Lee, Kristie, bookjacket designer. Dabholkar, Pratibha A., author. Project Muse, distributor. Project Muse.

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ONLINE(323303.1)

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Pharmaceutical Marketing in the 21st Century

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232.

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HD9665.5 S658 2014

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Machine learning : hands-on for developers and technical professionals

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233.

Author

Bell, Jason (Computer scientist)

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Q325.5

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119183464
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Data Scientists at Work

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Gutierrez, Sebastian. author. SpringerLink (Online service)

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Advanced location-based technologies and services

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TK5105.65 .A38 2013

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The viral video manifesto why everything you know is wrong and how to do what really works

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Pinterest power market your business, sell your product, and build your brand on the world's hottest social network

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Cultural messaging in the U.S. war on terrorism a performative approach to security

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238.

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EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=520620

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Rational ritual : culture, coordination, and common knowledge

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Chwe, Michael Suk-Young, 1965-

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Identification and management of distributed data : NGN, content-centric networks, and the web

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Bartolomeo, Giovanni, 1977, author.

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QA76.9 .D3 B3687 2013

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Encyclopedia of major marketing strategies. Volume 3

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Promotional culture and convergence markets, methods, media

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An introduction to visual research methods in tourism

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Consuming reality the commercialization of factual entertainment

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The library marketing toolkit

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How to hire and develop your next top performer the qualities that make salespeople great

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The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing

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The F-commerce handbook 10 secrets for unlocking the sales potential of Facebook

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The mobile marketing revolution how your brand can have a one-to-one conversation with everyone

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The DragonSearch online marketing manual for entrpreneurs and small business

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Power sales writing using communication to turn prospects into clients

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The thought leaders project hospital marketing

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Making war, making women femininity and duty on the American home front, 1941-1945

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PN1992.5 .C615 2010 EB

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John Wiley http://dx.doi.org/10.1002/9781118258286
OverDrive (PDF) http://www.contentreserve.com/TitleInfo.asp?ID={0419A4C0-0F9D-4982-8483-15B55EC815AD}&Format=50
OverDrive (EPUB) http://www.contentreserve.com/TitleInfo.asp?ID={0419A4C0-0F9D-4982-8483-15B55EC815AD}&Format=410
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Click for information on Adobe Digital Editions version
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Copies:

293.

Environmental management, sustainable development, and human health

Author

Laboy, Eddie Nelson.

Preferred Shelf Number

RA565 .E516 2009

Electronic Access

An integrated approach to new food product development

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294.

Author

Moskowitz, Howard R. Saguy, Israel, 1946- Straus, Tim.

Preferred Shelf Number

TX367 .I56 2009

Electronic Access

Fusion for profit how marketing and finance can work together to create value

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295.

Author

Jagpal, Sharan, 1947- Jagpal, Shireen.

Preferred Shelf Number

HF5415

Electronic Access

Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780195371055.001.0001

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296.

Digital signage broadcasting content management and distribution techniques

Author

Lundström, Lars-Ingemar.

Preferred Shelf Number

ONLINE

Electronic Access

ScienceDirect http://www.sciencedirect.com/science/book/9780240809762

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297.

Differentiate or die survival in our era of killer competition

Author

Trout, Jack. Rivkin, Steve, 1947-

Preferred Shelf Number

ONLINE

Electronic Access

Safari Books Online http://proquest.safaribooksonline.com/9780470223390
John Wiley http://dx.doi.org/10.1002/9781118258040
Books24x7 http://www.books24x7.com/marc.asp?bookid=24322
OverDrive (PDF) http://www.contentreserve.com/TitleInfo.asp?ID={06083DE4-36B2-411F-8F7F-7F3A15B4433F}&Format=50
OverDrive (Kindle) http://www.contentreserve.com/TitleInfo.asp?ID={06083DE4-36B2-411F-8F7F-7F3A15B4433F}&Format=420

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298.

Managing relationships with industry a physician's compliance manual

Author

Schachter, Steven C.

Preferred Shelf Number

ONLINE

Electronic Access

ScienceDirect http://www.sciencedirect.com/science/book/9780123736536

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299.

FDA regulatory affairs : a guide for prescription drugs, medical devices, and biologics

Author

Pisano, Douglas J. Mantus, David.

Preferred Shelf Number

RM301.25 .F37 2008

Electronic Access