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1. 
Cover image for Brand culture and identity : concepts, methodologies, tools, and applications
Brand culture and identity : concepts, methodologies, tools, and applications
Author 
IGI Global, publisher. Information Resources Management Association, editor.
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Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2
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2. 
Cover image for Developing insights on branding in the B2B context : case studies from business practice
Developing insights on branding in the B2B context : case studies from business practice
Author 
Koporcic, Nikolina, editor. Ivanova-Gongne, Maria, 1985- editor. Nyström, Anna-Greta, 1979- editor. Törnroos, Jan-Åke, editor.
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https://www.emerald.com/insight/publication/doi/10.1108/9781787562752
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3. 
Cover image for Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
Author 
Pogorzelski, Jacek, author.
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https://www.emerald.com/insight/publication/doi/10.1108/9781787561021
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4. 
Cover image for Brand meaning management
Brand meaning management
Author 
MacInnis, Deborah J. Park, C. Whan.
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https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201512
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5. 
Cover image for Positioning the brand an inside-out approach
Positioning the brand an inside-out approach
Author 
Riezebos, H. J., 1960- Grinten, Jaap van der.
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6. 
Cover image for The new emerging market multinationals four strategies for disrupting markets and building brands
The new emerging market multinationals four strategies for disrupting markets and building brands
Author 
Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.
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7. 
Cover image for Customers first dominate your market by winning them over where it counts the most
Customers first dominate your market by winning them over where it counts the most
Author 
Bueno, Bolivar J.
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8. 
Cover image for Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference
Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference
Author 
Post, Karen.
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9. 
Cover image for Authentic TM politics and ambivalence in a brand culture
Authentic TM politics and ambivalence in a brand culture
Author 
Banet-Weiser, Sarah, 1966- Project Muse.
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10. 
Cover image for The Brandpromise how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
The Brandpromise how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
Author 
Knapp, Duane E.
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11. 
Cover image for Living brands collaboration + innovation = customer fascination
Living brands collaboration + innovation = customer fascination
Author 
Nadeau, Raymond.
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12. 
Cover image for Creating powerful brands
Creating powerful brands
Author 
De Chernatony, L. (Leslie) McDonald, Malcolm, 1951- Wallace, Elaine.
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13. 
Cover image for Fake stuff China and the rise of counterfeit goods
Fake stuff China and the rise of counterfeit goods
Author 
Lin, Yi-Chieh Jessica.
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14. 
Cover image for Trademarks, brands and competitiveness
Trademarks, brands and competitiveness
Author 
Lopes, Teresa da Silva, 1968- Duguid, Paul, 1954-
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15. 
Cover image for Strategic brand management for B2B markets a road map for organizational transformation
Strategic brand management for B2B markets a road map for organizational transformation
Author 
Sarin, Sharad.
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ONLINE(369410.1)
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SAGE knowledge http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets
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16. 
Cover image for From brand vision to brand evaluation the strategic process of growing and strengthening brands
From brand vision to brand evaluation the strategic process of growing and strengthening brands
Author 
De Chernatony, L. (Leslie)
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17. 
Cover image for Becoming a category of one how extraordinary companies transcend commodity and defy comparison
Becoming a category of one how extraordinary companies transcend commodity and defy comparison
Author 
Calloway, Joe.
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Ebook Library http://public.eblib.com/EBLPublic/PublicView.do?ptiID=456057
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18. 
Cover image for Eating the big fish how challenger brands can compete against brand leaders
Eating the big fish how challenger brands can compete against brand leaders
Author 
Morgan, Adam, 1969-
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Wiley InterScience http://dx.doi.org/10.1002/9781118257944
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19. 
Cover image for Pharmaceutical product branding strategies simulating patient flow and portfolio dynamics
Pharmaceutical product branding strategies simulating patient flow and portfolio dynamics
Author 
Paich, Mark. Peck, Corey. Valant, Jason. Paich, Mark. Pharmaceutical product strategy.
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20. 
Cover image for Differentiate or die survival in our era of killer competition
Differentiate or die survival in our era of killer competition
Author 
Trout, Jack. Rivkin, Steve, 1947-
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Safari Books Online http://proquest.safaribooksonline.com/9780470223390
John Wiley http://dx.doi.org/10.1002/9781118258040
Books24x7 http://www.books24x7.com/marc.asp?bookid=24322
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21. 
Cover image for Trump University branding 101 how to build the most valuable asset of any business
Trump University branding 101 how to build the most valuable asset of any business
Author 
Sexton, Donald E., 1943-
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Wiley InterScience An electronic book accessible through the World Wide Web; click for information
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22. 
Cover image for Trade Marks and Brands An Interdisciplinary Critique
Trade Marks and Brands An Interdisciplinary Critique
Author 
Bently, Lionel. Davis, Jennifer. Ginsburg, Jane C..
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23. 
Cover image for Handbook of pharmaceutical public policy
Handbook of pharmaceutical public policy
Author 
Fulda, Thomas R. Wertheimer, Albert I.
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24. 
Cover image for Brand management 101 : 101 lessons learned from real world marketing
Brand management 101 : 101 lessons learned from real world marketing
Author 
Dhar, Mainak.
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Wiley Online Library
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25. 
Cover image for Pharmaceutical product strategy using dynamic modeling for effective brand planning
Pharmaceutical product strategy using dynamic modeling for effective brand planning
Author 
Paich, Mark. Peck, Corey. Valant, Jason.
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26. 
Cover image for Environmental engineering dictionary and directory
Environmental engineering dictionary and directory
Author 
Pankratz, Tom M.
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27. 
Cover image for Environmental engineering dictionary and directory
Environmental engineering dictionary and directory
Author 
Pankratz, Tom M.
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28. 
Cover image for How to use advertising to build strong brands
How to use advertising to build strong brands
Author 
Jones, John Philip.
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ONLINE(368504.1)
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SAGE knowledge http://sk.sagepub.com/books/how-to-use-advertising-to-build-strong-brands
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