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Cover image for Storytelling-case archetype decoding and assignment manual (SCADAM)
Storytelling-case archetype decoding and assignment manual (SCADAM)
Author 
Woodside, Arch G. Sood, Suresh C.
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https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173201611
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2. 
Cover image for Psychological foundations of marketing
Psychological foundations of marketing
Author 
Kimmel, Allan J.
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3. 
Cover image for A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms
A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms
Author 
Phillips, Andrea, 1974-
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Cover image for Sensory marketing research on the sensuality of products
Sensory marketing research on the sensuality of products
Author 
Krishna, Aradhna.
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