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Shelf Location: Beytepe General Collection

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Subject: Brand name products -- Management.

Author

Aaker, David A.

(3)

Chevalier, Michel.

(1)

(1)

(1)

Keller, Kevin Lane, 1956-

(1)

Keller, Kevin Lane.

(1)

Kotler, Philip.

(1)

Mazzalovo, Gerald.

(1)

Meriç, Deniz Ermiş, ed.

(1)

(1)

(1)

Pfoertsch, Waldemar.

(1)

(1)

Ries, Laura, ort. yaz.

(1)

Tayanç, Dinç, çev.

(1)

Tayanç, Neşe Kars, çev.

(1)

Tosun, Nurhan Babür.

(1)

Uztuğ, Ferruh, 1968-

(1)

İslamoğlu, Ahmet Hamdi.

(1)

Language

(6)

(6)

Publication Date

-

(2)

(2)

(2)

(2)

(1)

(1)

(1)

(1)

Subject

Markalı ürünler -- Yönetim.

(8)

Branding (Marketing)

(4)

Brand name products -- Valuation -- Management.

(3)

Intangible property -- Valuation -- Management.

(3)

Markalaşma (Pazarlama)

(3)

Brand name products -- Planning.

(2)

Markalı ürünler -- Değerlendirme -- Yönetim.

(2)

Markalı ürünler -- Planlama.

(2)

(1)

Brand name products -- Case studies.

(1)

Brand name products -- Marketing.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products.

(1)

Edebi mülkiyet hakları -- Değerlendirme -- Yönetim.

(1)

Fikri mülkiyet -- Değerlendirme -- Yönetim.

(1)

Luxuries -- Marketing.

(1)

Markalı ürünler -- Pazarlama.

(1)

Markalı ürünler -- Psikolojik yönleri.

(1)

Markalı ürünler.

(1)

New products -- Management.

(1)

(1)

Yeni ürünler -- Yönetim.

(1)

Material Type

Library

Beytepe Library

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1.

Cover image for Güçlü markalar yaratmak

Güçlü markalar yaratmak

Güçlü markalar yaratmak

Author

Aaker, David A. Demir, Erdem.

Preferred Shelf Number

HD69.B7 A216 2020

Format:

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Beytepe Library~1

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2.

Cover image for Marka yönetimi

Marka yönetimi

Marka yönetimi

Author

Tosun, Nurhan Babür.

Preferred Shelf Number

HD69.B7 T67 2020

Format:

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3.

Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity

Author

Keller, Kevin Lane.

Preferred Shelf Number

HD69.B7 K45 2013

Format:

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4.

Cover image for Stratejik marka yönetimi

Stratejik marka yönetimi

Stratejik marka yönetimi

Author

İslamoğlu, Ahmet Hamdi. Fırat, Duygu.

Preferred Shelf Number

HD69.B7 I85 2011

Format:

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5.

Luxury brand management : a world of privilege

Luxury brand management : a world of privilege

Author

Chevalier, Michel. Mazzalovo, Gerald.

Preferred Shelf Number

HD69.B7 C473 2008

Format:

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6.

Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity

Author

Keller, Kevin Lane, 1956-

Preferred Shelf Number

HD69.B7 K45 2008

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7.

Cover image for İçimizdeki korsan : meydan okuyan markalar yaratma kültürü

İçimizdeki korsan : meydan okuyan markalar yaratma kültürü

İçimizdeki korsan : meydan okuyan markalar yaratma kültürü

Author

Morgan, Adam.

Preferred Shelf Number

HD 69.B7 M67 2006

Format:

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8.

B2B brand management

B2B brand management

Author

Kotler, Philip. Pfoertsch, Waldemar. Michi, Ines.

Preferred Shelf Number

HD69.B7 K68 2006

Format:

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9.

Cover image for Markaların evrimi

Markaların evrimi

Markaların evrimi

Author

Ries, Al. Ries, Laura, ort. yaz. Meriç, Deniz Ermiş, ed. Tayanç, Neşe Kars, çev. Tayanç, Dinç, çev.

Preferred Shelf Number

HD 69.B7 R5420 2005

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10.

Cover image for Markan kadar konuş : marka iletişimi stratejileri

Markan kadar konuş : marka iletişimi stratejileri

Markan kadar konuş : marka iletişimi stratejileri

Author

Uztuğ, Ferruh, 1968-

Preferred Shelf Number

HD 69.B7 U99 2005

Format:

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11.

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

Author

Aaker, David A.

Preferred Shelf Number

HD69.B7 A2154 2004

Format:

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12.

Cover image for Building strong brands

Building strong brands

Building strong brands

Author

Aaker, David A.

Preferred Shelf Number

HD69.B7 A216 1996

Format:

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