Frontmatter -- Preface -- Contents -- A Copernican revolution in political research: Reflections on the rainbow of essays in this book -- Part I: A rainbow of perspectives: Whence they came and where they are now -- Political semiotics and the zero signifier -- Textuality, social science, and society -- In re-search of plenitude: Some epistemological remarks in the postmodern era -- Textual strategies or strategies with texts: Tel Quel and the social conditions of production of an avant-garde -- Part II: Stretching the rainbow: Colors fading and reappearing -- Answering back: Power struggles in story and Speech -- Semantic strategies as a means of politics: Linguistic approaches to the analysis of "semantic struggles" -- Rationality and adlinguisticity in Foucault's political action -- Part III: Re-establishing links between political and legal discourse -- Public opinion, rights, revolutions: Transformations in laws and values -- Habeas Corpus: A semiotic analysis of common law cartographies -- The monopoly of legal discourse -- Part IV: Semioticizing management and organizations -- The rhetorics of bureaucracy -- Reconstructing cultural analysis in organizations: Alternatives to the modernist tale -- Identity, recursiveness and change: Semiotics and beyond -- Technologies of representation -- Part V: The study of communication as a contemporary breeding ground -- City marketing: A semiotic analysis -- Who's afraid of the big bad tube? American prime time tv, Finnish audiences: Meanings, pleasures, and the rule of aberrations -- Benefit of the nation and self-interest: Some story/ies of a Finnish political debate -- International communication: From the aboutness approach to the self-referential approach -- Subject index