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1. 
Cover image for Strategic brand management : building, measuring, and managing brand equity
Strategic brand management : building, measuring, and managing brand equity
Author 
Keller, Kevin Lane, 1956-
Preferred Shelf Number 
HD69.B7 K45 2008
Format: 
Availability 
Beytepe Library~1
Available:
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2. 
Cover image for Luxury brand management : a world of privilege
Luxury brand management : a world of privilege
Author 
Chevalier, Michel. Mazzalovo, Gerald.
Preferred Shelf Number 
HD69.B7 C473 2008
Format: 
Availability 
Beytepe Library~1
Available:
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3. 
Cover image for Trump University branding 101 how to build the most valuable asset of any business
Trump University branding 101 how to build the most valuable asset of any business
Author 
Sexton, Donald E., 1943-
Preferred Shelf Number 
ONLINE
Electronic Access 
Wiley InterScience An electronic book accessible through the World Wide Web; click for information
Format: 
Availability 
Online Library~1
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