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1. 
Cover image for Strategic brand management : building, measuring, and managing brand equity
Strategic brand management : building, measuring, and managing brand equity
Author 
Keller, Kevin Lane, 1956-
Preferred Shelf Number 
HD69.B7 K45 2008
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Beytepe Library~1
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2. 
Cover image for Differentiate or die survival in our era of killer competition
Differentiate or die survival in our era of killer competition
Author 
Trout, Jack. Rivkin, Steve, 1947-
Preferred Shelf Number 
ONLINE
Electronic Access 
Safari Books Online http://proquest.safaribooksonline.com/9780470223390
John Wiley http://dx.doi.org/10.1002/9781118258040
Books24x7 http://www.books24x7.com/marc.asp?bookid=24322
OverDrive (PDF) http://www.contentreserve.com/TitleInfo.asp?ID={06083DE4-36B2-411F-8F7F-7F3A15B4433F}&Format=50
OverDrive (Kindle) http://www.contentreserve.com/TitleInfo.asp?ID={06083DE4-36B2-411F-8F7F-7F3A15B4433F}&Format=420
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3. 
Cover image for Trump University branding 101 how to build the most valuable asset of any business
Trump University branding 101 how to build the most valuable asset of any business
Author 
Sexton, Donald E., 1943-
Preferred Shelf Number 
ONLINE
Electronic Access 
Wiley InterScience An electronic book accessible through the World Wide Web; click for information
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Online Library~1
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4. 
Cover image for Trade Marks and Brands An Interdisciplinary Critique
Trade Marks and Brands An Interdisciplinary Critique
Author 
Bently, Lionel. Davis, Jennifer. Ginsburg, Jane C..
Preferred Shelf Number 
ONLINE
Electronic Access 
Access by subscription
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5. 
Cover image for Luxury brand management : a world of privilege
Luxury brand management : a world of privilege
Author 
Chevalier, Michel. Mazzalovo, Gerald.
Preferred Shelf Number 
HD69.B7 C473 2008
Format: 
Availability 
Beytepe Library~1
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