Cover image for Effective advertising understanding when, how, and why advertising works
Title:
Effective advertising understanding when, how, and why advertising works
Author:
Tellis, Gerard J., 1950-
ISBN:
9781452229379
Publication Information:
Thousand Oaks, Calif. ; London : SAGE, c2004.
Physical Description:
1 online resource (203 p.) : ill.
Series:
Marketing for a new century

Marketing for a new century.
Electronic Access:
SAGE knowledge http://sk.sagepub.com/books/effective-advertising
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