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Cover image for Fables, fashions, and facts about advertising a study of 28 enduring myths
Fables, fashions, and facts about advertising a study of 28 enduring myths
Author 
Jones, John Philip.
Preferred Shelf Number 
ONLINE(368299.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/fables-fashions-and-facts-about-advertising
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2. 
Cover image for International advertising realities and myths
International advertising realities and myths
Author 
Jones, John Philip.
Preferred Shelf Number 
ONLINE(368581.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/international-advertising
Format: 
Availability 
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3. 
Cover image for The advertising business operations, creativity, media planning, integrated communications
The advertising business operations, creativity, media planning, integrated communications
Author 
Jones, John Philip.
Preferred Shelf Number 
ONLINE(369522.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/the-advertising-business
Format: 
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4. 
Cover image for How advertising works the role of research
How advertising works the role of research
Author 
Jones, John Philip.
Preferred Shelf Number 
ONLINE(368480.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/how-advertising-works
Format: 
Availability 
Online Library~1
Available:
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