The Brandpromise how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!

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Title:

Author:

Knapp, Duane E.

ISBN:

9780071641425

Publication Information:

New York : McGraw Hill Professional, 2011.

Physical Description:

1 electronic text (xix, 264 p. : ill.) : PDF file.

Series:

McGraw Hill ebook library. Business, Sales & marketing

Series Title:

McGraw Hill ebook library. Business, Sales & marketing

Subject Term:

Electronic Access:

Holds:
Copies:

Library	Material Type	Item Barcode	Shelf Number	Status	Item Holds
Searching... Online Library	E-Book	293114-1001	ONLINE	Searching... Unknown	Searching... Unavailable