Title:
Marketing for pharmacists
Author:
Holdford, David A.
ISBN:
9781582121062
Edition:
2nd ed.
Publication Information:
Washington, DC : American Pharmacists Association, c2007.
Physical Description:
xi, 333 s. : res.
Contents:
Introduction to marketing -- Important marketing concepts -- Characteristics of services -- Managing service performance -- Designing pharmacy services -- Consumer behavior -- Consumers' evaluation of service -- Strategic marketing planning -- Marketing strategies -- Market segmentation -- Marketing communication -- Pricing pharmacist services / Norman V. Carroll -- Channels of distribution / Norman V. Carroll.
Holds:
Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | Book | 7.2/12/397966 | QV 737 H727 2007 | Searching... | Searching... |