Services marketing : integrating customer focus across the firm

Designing service excellence : people and technology

The Apple experience secrets to building insanely great customer loyalty

Winning the customer turn consumers into fans and get them to spend more

The new gold standard 5 leadership principles for creating a legendary customer experience courtesy of the Ritz-Carlton Hotel Company

The ten demandments rules to live by in the age of the demanding consumer

Take your sales to the next level advanced skills to build stronger relationships and close more deals

Customer-driven operations aligning quality tools and business processes for customer excellence

The Brandpromise how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!

The mind of the customer how great companies like UPS, Lexus, and Nokia have reinvented the sales process to accelerate their customers' success

Stop telling, start selling how to use customer-focused dialogue to close sales

Please every customer delivering stellar customer service across cultures

Customer relationship management

Flip the funnel how to use existing customers to gain new ones

Value-added services for next generation networks

Service Orientation Winning Strategies and Best Practices

Serving internal and external customers

Managing service level quality across wireless and fixed networks

The innovator's solution : creating and sustaining successful growth

Pazarlama karmasına ilişkin müşteri algısının ölçümünde geliştirilmiş farklı ölçeklerin cep telefonu ürününe uygulanması

Driving customer equity : how customer lifetime value is reshaping corporate strategy

Developing a market orientation