Cover image for Marketing IT products and services
Title:
Marketing IT products and services
Author:
Keyes, Jessica, 1950-
ISBN:
9781439803202
Publication Information:
Boca Raton, Fla. : CRC Press, c2010.
Physical Description:
xviii, 324 p. : ill.
Contents:
Introduction to strategic marketing management -- Strategy and implementation -- Understanding the high-tech customer -- The expanding market -- Market research -- Product strategy -- Innovation management -- The IT product development cycle -- Pricing products -- Communications strategies -- Distribution strategies -- Marketing implementation and control -- Social networking and the sales strategy -- E-commerce as a sales medium.
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