Search Results for Management science.

1.

The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management

Author

Portmann, Edy. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(333683.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-33233-3

Format:

Availability

Online Library~1

Available:
Copies:

2.

International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development

Author

Samli, A. Coskun. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(331684.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4614-5125-9

Format:

Availability

Online Library~1

Available:
Copies:

3.

Social Media Audit Measure for Impact

Author

Gattiker, Urs E. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(331356.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4614-3603-4

Format:

Availability

Online Library~1

Available:
Copies:

4.

An Absence of Competition The Sustained Competitive Advantage of the Monopoly Sports Leagues

Author

Longley, Neil. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(332484.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4614-9485-0

Format:

Availability

Online Library~1

Available:
Copies:

5.

Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets

Author

Friedrichsen, Mike. editor. Mühl-Benninghaus, Wolfgang. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(333211.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-28897-5

Format:

Availability

Online Library~1

Available:
Copies:

6.

State Aid for Newspapers Theories, Cases, Actions

Author

Murschetz, Paul. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(334031.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-35691-9

Format:

Availability

Online Library~1

Available:
Copies:

7.

Media and Convergence Management

Author

Diehl, Sandra. editor. Karmasin, Matthias. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(334138.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-36163-0

Format:

Availability

Online Library~1

Available:
Copies:

8.

CSR und Kommunikation Unternehmerische Verantwortung überzeugend vermitteln

Author

Heinrich, Peter. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337373.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-40110-7

Format:

Availability

Online Library~1

Available:
Copies:

9.

Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design

Author

Solberg Søilen, Klaus. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(334294.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-36793-9

Format:

Availability

Online Library~1

Available:
Copies:

10.

Mediaplanung Methodische Grundlagen und praktische Anwendungen

Author

Unger, Fritz. author. Fuchs, Wolfgang. author. Michel, Burkard. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337024.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-30657-0

Format:

Availability

Online Library~1

Available:
Copies:

11.

Cover image for Digitales Empfehlungsmarketing Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM)

Digitales Empfehlungsmarketing Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM)

Author

Lis, Bettina. author. Korchmar, Simon. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337663.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-01008-9

Format:

Availability

Online Library~1

Available:
Copies:

12.

Berufsziel Social Media Wie Karrieren im Web 2.0 funktionieren

Author

Lumma, Nico. author. Rippler, Stefan. author. Woischwill, Branko. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337737.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-01246-5

Format:

Availability

Online Library~1

Available:
Copies:

13.

Digitaler Darwinismus Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book

Author

Kreutzer, Ralf T. author. Land, Karl-Heinz. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337740.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-01260-1

Format:

Availability

Online Library~1

Available:
Copies:

14.

Markenpsychologie Wie Marken wirken - Was Marken stark macht

Author

Gutjahr, Gert. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337913.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-01926-6

Format:

Availability

Online Library~1

Available:
Copies:

15.

Cover image for Marketing ist eine Wissenschaft … … und die Erde eine Scheibe? über Wunderwaffen und Zahlengläubigkeit in Werbung, Marktforschung & Co.

Marketing ist eine Wissenschaft … … und die Erde eine Scheibe? über Wunderwaffen und Zahlengläubigkeit in Werbung, Marktforschung & Co.

Author

Hilbig, Heino. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338098.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-02891-6

Format:

Availability

Online Library~1

Available:
Copies:

16.

Music Business and the Experience Economy The Australasian Case

Author

Tschmuck, Peter. editor. Pearce, Philip L. editor. Campbell, Steven. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(333164.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-27898-3

Format:

Availability

Online Library~1

Available:
Copies:

17.

Einführung in die Medienwirtschaftslehre

Author

Zydorek, Christoph. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337413.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-00016-5

Format:

Availability

Online Library~1

Available:
Copies:

18.

Erfolgreiches Social Media Marketing Konzepte, Maßnahmen und Praxisbeispiele

Author

Ceyp, Michael. author. Scupin, Juhn-Petter. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337420.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-00035-6

Format:

Availability

Online Library~1

Available:
Copies:

19.

Management von Medienunternehmen Digitale Innovationen - crossmediale Strategien

Author

Schneider, Martin. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338486.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4256-2

Format:

Availability

Online Library~1

Available:
Copies:

	{displayName}	{count}
{error}