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Subject: PAZARLAMA.
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Aydın, Fulya.
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Mittal, Banwari, ort. yaz.
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Sheth, Jagdish N.
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Turkish
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2001
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2004
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Marketing.
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Consumer behavior.
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Consumer satisfaction.
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Consumers -- Turkey.
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Consumers' preferences.
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TÜKETİCİ DAVRANIŞI.
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TÜKETİCİ DOYUMU.
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TÜKETİCİ TERCİHİ.
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TÜKETİCİLER -- TÜRKİYE.
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Customer behavior : a managerial perspective.
Customer behavior : a managerial perspective.
Author
Sheth, Jagdish N. Mittal, Banwari, ort. yaz.
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HF 5415.32 S54 2004
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Pazarlama araştırmalarında uluslararası karşılaştırılabilir veri tabanı ihtiyacına yönelik hanehalkı tüketici profilinin anket yoluyla oluşturulması : Esomar modelinin sosyo-ekonomik statü değişkenleri çerçevesinde Türkiye uygulaması
Pazarlama araştırmalarında uluslararası karşılaştırılabilir veri tabanı ihtiyacına yönelik hanehalkı tüketici profilinin anket yoluyla oluşturulması : Esomar modelinin sosyo-ekonomik statü değişkenleri çerçevesinde Türkiye uygulaması
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Aydın, Fulya.
Preferred Shelf Number
TEZ/5093 A19 2001
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