Preface -- Before Pop there was folk -- Alias Smith and Johns : an American cosmos -- Rauschenberg's combines : subjective art for an objective age -- Space is the place : other worlds in the Pop universe -- Lichtenstein becomes Lichtenstein -- Robert Indiana's signs and symbols -- Ad men : Andy Warhol and James Rosenquist cross the great divide -- The nearest faraway place : Billy Al Bengston and Pop life in LA -- Eyes on California : Oldenburg, Warhol, Hockney, and Ruscha take the trip -- Showdown on East Forty-seventh : Bob Dylan and Andy Warhol -- The hunter gets captured by the game : graphics, film, music -- Epilogue.