Search Results for Management

1.

Product and services management

Author

Avlonitis, George J. Papastathopoulou, Paulina.

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ONLINE(369108.1)

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SAGE knowledge http://sk.sagepub.com/books/product-and-services-management

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2.

Project management in new product development

Author

Barkley, Bruce, 1939-

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3.

Operations management : Concepts, methods and strategies

Author

Vonderembse, Mark A.

Preferred Shelf Number

TS 155 V4218 2004

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4.

Luxury talent management leading and managing a luxury brand

Author

Gutsatz, Michel. Auguste, Gilles.

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ONLINE

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EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=548720

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5.

Managing product management empowering your organization to produce competitive products and brands

Author

Haines, Steven.

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6.

Strategic brand management for B2B markets a road map for organizational transformation

Author

Sarin, Sharad.

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ONLINE(369410.1)

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SAGE knowledge http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets

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7.

Global product : strategy, product lifecycle management and the billion customer question

Author

Stark, John.

Preferred Shelf Number

HF5415.155 S72 2007

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8.

New product development from initial idea to product management

Author

Annacchino, Marc A.

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ONLINE

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ScienceDirect http://www.sciencedirect.com/science/book/9780750677325

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9.

New product development from initial idea to product management

Author

Annacchino, Marc A.

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ONLINE(313037.1)

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Knovel http://app.knovel.com/hotlink/toc/id:kpNPDFIIPA/new-product-development
Knovel http://app.knovel.com/web/toc.v/cid:kpNPDFIIPA

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10.

Stimulating innovation in products and services with function analysis and mapping

Author

Kaufman, J. Jerry. Woodhead, Roy (Roy M.) John Wiley & Sons.

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John Wiley http://dx.doi.org/10.1002/0471773662

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11.

Stimulating innovation in products and services with function analysis and mapping

Author

Kaufman, J. Jerry. Woodhead, Roy (Roy M.)

Preferred Shelf Number

ONLINE(318897.1)

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12.

Innovation and strategy

Author

Varadarajan, Rajan, editor. Jayachandran, Satish, editor.

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ONLINE

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https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201815

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13.

Marka yönetimi: güçlü ve başarılı markalar için temel ilkeler

Author

Aktuğlu, Işıl Karpat, 1971-

Preferred Shelf Number

HF5415.15 A48 2017

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14.

Open innovation : new product development essentials from the PDMA

Author

Noble, Charles, editor. Griffin, Abbie, editor. Durmusoglu, Serdar, editor.

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ONLINE(342076.1)

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Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1791960
ebrary http://site.ebrary.com/id/10937138
John Wiley http://dx.doi.org/10.1002/9781118947166
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15.

Delight your customers 7 simple ways to raise your customer service from ordinary to extraordinary

Author

Curtin, Steve.

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ONLINE

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EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=578742

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16.

Positioning the brand an inside-out approach

Author

Riezebos, H. J., 1960- Grinten, Jaap van der.

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17.

The product manager's handbook

Author

Gorchels, Linda.

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18.

Customers first dominate your market by winning them over where it counts the most

Author

Bueno, Bolivar J.

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19.

UX best practices how to achieve more impact with user experience

Author

Degen, Helmut, 1964- Yuan, Xiaowei, 1963- Guo, Nan.

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20.

The new emerging market multinationals four strategies for disrupting markets and building brands

Author

Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.

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21.

Creating powerful brands

Author

De Chernatony, L. (Leslie) McDonald, Malcolm, 1951- Wallace, Elaine.

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22.

Marka yönetimi: güçlü ve başarılı markalar için temel ilkeler

Author

Aktuğlu, Işıl Karpat, 1971-

Preferred Shelf Number

HF5415.15 A48 2011

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23.

New food product development from concept to marketplace

Author

Fuller, Gordon W.

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ONLINE

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Distributed by publisher. Purchase or institutional license may be required for access.

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24.

Product release planning methods, tools, and applications

Author

Ruhe, G¿nther.

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25.

From brand vision to brand evaluation the strategic process of growing and strengthening brands

Author

De Chernatony, L. (Leslie)

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26.

The essential persona lifecycle your guide to building and using personas

Author

Pruitt, John. Adlin, Tamara.

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ONLINE

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ScienceDirect http://www.sciencedirect.com/science/book/9780123814180

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27.

İletişim temelli marka yönetimi

Author

Babür Tosun, Nurhan.

Preferred Shelf Number

HD69 B33 2010

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28.

Materials and innovative product development using common sense

Author

Gessinger, G. H.

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ScienceDirect http://www.sciencedirect.com/science/book/9781856175593

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29.

Eating the big fish how challenger brands can compete against brand leaders

Author

Morgan, Adam, 1969-

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ONLINE

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Wiley InterScience http://dx.doi.org/10.1002/9781118257944

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30.

The pursuit of new product development the business development process

Author

Annacchino, Marc A.

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ScienceDirect http://www.sciencedirect.com/science/book/9780750679930

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31.

Developing practical wireless applications

Author

Gratton, Dean A.

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ONLINE

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ScienceDirect http://www.sciencedirect.com/science/book/9781555583101

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32.

The PDMA toolbook 3 for new product development

Author

Griffin, Abbie. Somermeyer, Stephen. Wiley InterScience (Online service)

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ONLINE

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Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0745/2007010261-b.html
John Wiley http://dx.doi.org/10.1002/9780470209943

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33.

The persona lifecycle keeping people in mind throughout product design

Author

Pruitt, John. Adlin, Tamara.

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ONLINE

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ScienceDirect http://www.sciencedirect.com/science/book/9780125662512

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34.

Enterprise transformation understanding and enabling fundamental change

Author

Rouse, William B. Wiley InterScience (Online service)

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John Wiley http://dx.doi.org/10.1002/0470007826

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35.

Product Innovation Leading Change through Integrated Product Development

Author

Rainey, David L..

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36.

Marka yönetimi ve marka değerinin ölçülmesi

Author

Yüksel, Ülkü.

Preferred Shelf Number

HF 5415.15 Y519 2005

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37.

Marka yönetimi: güçlü ve başarılı markalar için temel ilkeler

Author

Aktuğlu, Işıl Karpat, 1971-

Preferred Shelf Number

HF 5415.15 A48 2004

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38.

Üretim planlama ve kontrol

Author

Tanyaş, Mehmet. Baskak, Murat, ort. yaz.

Preferred Shelf Number

TS157 .T36 2003

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39.

Üretim yönetimi (işletmeler yönetimi)

Author

Demir, Hulusi. Gümüşoğlu, Şevkinaz, ort. yaz.

Preferred Shelf Number

TS 155 D395 2003

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40.

Managing and marketing technology

Author

Ford, David. Saren, Mike, ort. yaz.

Preferred Shelf Number

HD 45 F667 2002

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41.

Creativity in Product Innovation

Author

Goldenberg, Jacob. Mazursky, David.

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42.

Conjoint measurement : methods and applications

Author

Gustafsson, Anders, ed. Herrmann, Andreas, ed. Huber, Frank, ed.

Preferred Shelf Number

HF 5415.15 .C655 2001

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