Cover image for Marketing in developing countries Nigerian advertising in a global and technological economy
Title:
Marketing in developing countries Nigerian advertising in a global and technological economy
Author:
Alozie, Emmanuel C.
ISBN:
9780203884690
Publication Information:
New York : Routledge, 2009.
Physical Description:
xii, 132 p. : ill.
Series:
Routledge studies in international business and the world economy ; 47
Series Title:
Routledge studies in international business and the world economy ; 47
Subject Term:
Advertising -- Nigeria.

Mass media -- Nigeria.

Marketing -- Nigeria.

Advertising -- Africa, Sub-Saharan.

Marketing -- Africa, Sub-Saharan.
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