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Cover image for Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough
Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough
Author 
Backhaus, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335284.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-02444-4
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2. 
Cover image for Hindernislauf Marketing Erleuchtung – Ernüchterung – Durchbruch
Hindernislauf Marketing Erleuchtung – Ernüchterung – Durchbruch
Author 
Backhaus, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337414.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-00018-9
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3. 
Cover image for Vermarktung hybrider Leistungsbündel Das ServPay-Konzept
Vermarktung hybrider Leistungsbündel Das ServPay-Konzept
Author 
Weddeling, Matthias. author. Steiner, Michael. author. Müller, Oliver. author. Knackstedt, Ralf. author. Becker, Jörg. author.
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-12830-1
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