Title:
International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets
Author:
Bell, Sandra. author.
ISBN:
9783790820300
Physical Description:
online resource.
Series:
Contributions to Economics,
Series Title:
Contributions to Economics, 1431-1933
Added Corporate Author:
Electronic Access:
http://dx.doi.org/10.1007/978-3-7908-2030-0Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | E-Book | 198385-2001 | ONLINE | Searching... | Searching... |