Title:
Marketing essentials
Author:
Blythe, Jim.
ISBN:
9780080966250
Edition:
1st ed.
Publication Information:
Oxford : Butterworth-Heinemann, 2010.
Physical Description:
vi, 180 p.
Series:
CIM coursebook
Series Title:
CIM coursebook
General Note:
Includes index.
Subject Term:
Electronic Access:
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