Markenmanagement in Medienunternehmen Ansatzpunkte zur Professionalisierung der strategischen Führung von Medienmarken

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Title:

Author:

Bode, Philipp. author.

ISBN:

9783834984982

Physical Description:

XXIV, 322S. 36 Abb. online resource.

Subject Term:

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Electronic Access:

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Library	Material Type	Item Barcode	Shelf Number	Status	Item Holds
Searching... Online Library	E-Book	201594-2001	ONLINE	Searching... Unknown	Searching... Unavailable