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Title:
Qualitative research methods for media studies
Author:
Brennen, Bonnie.
ISBN:
9780203086490
Publication Information:
New York : Routledge, 2013.
Physical Description:
vii, 238 p.
Abstract:
"This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses"-- Provided by publisher.
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