Cover image for Becoming a category of one how extraordinary companies transcend commodity and defy comparison
Title:
Becoming a category of one how extraordinary companies transcend commodity and defy comparison
Author:
Calloway, Joe.
ISBN:
9781118256176

9780470529331

9780470529355

9780470529348
Edition:
2nd ed., rev. and updated.
Publication Information:
Hoboken, N.J. : John Wiley & Sons, c2009.
Physical Description:
1 online resource (xiv, 251 p.)
Subject Term:
Benchmarking (Management)

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Brand name products.
Genre:
Electronic books.
Electronic Access:
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Wiley InterScience http://dx.doi.org/10.1002/9781118256176
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