Title:
Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice
Author:
Diamantopoulos, Adamantios.
ISBN:
9783834937223
Publication Information:
Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2012.
Physical Description:
XXXV, 594 p. 53 illus. digital.
Added Corporate Author:
Electronic Access:
http://dx.doi.org/10.1007/978-3-8349-3722-3Copies:
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