Title:
What is brand equity, anyway? : selected papers on brands and advertising
Author:
Feldwick, Paul.
ISBN:
9781841161099
Publication Information:
Oxfordshire : World Advertising Research Center, 2002.
Physical Description:
xi, 148 s. : res.
Holds:
Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | Book | 7.2/12/487118 | HD 69.B7 F45 2002 | Searching... | Searching... |