Cover image for Stakeholder marketing
Title:
Stakeholder marketing
Author:
Gledhill, Michelle.
ISBN:
9780080966274
Edition:
1st ed.
Publication Information:
Oxford : Butterworth-Heinemann, 2010.
Physical Description:
vi, 238 p. : ill.
Series:
CIM coursebook
Series Title:
CIM coursebook
Subject Term:
Marketing.

Customer relations.
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