Cover image for Dictionary of marketing communications
Title:
Dictionary of marketing communications
Author:
Govoni, Norman A. P.
ISBN:
9781452229669
Publication Information:
Thousand Oaks, Calif. ; London : SAGE, c2004.
Physical Description:
1 online resource (v, 249 p.)
Subject Term:
Marketing -- Dictionaries.

Communication in marketing -- Dictionaries.
Electronic Access:
SAGE knowledge http://sk.sagepub.com/reference/dictionary-of-marketing-communications
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