Cover image for Shopper marketing and the role of in-store marketing
Title:
Shopper marketing and the role of in-store marketing
Author:
Roggeveen, Anne L.
ISBN:
9781784410001
Publication Information:
Bingley, U.K. : Emerald, 2014.
Physical Description:
1 online resource (xxi, 220 p.) : ill.
Series:
Review of marketing research, v. 11
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