Title:
Cult of analytics driving online marketing strategies using web analytics
Author:
Jackson, Steve.
ISBN:
9780080885179
Edition:
1st ed.
Publication Information:
Oxford ; Burlington, Mass. : Butterworth-Heinemann, 2009.
Physical Description:
xviii, 265 p. : ill.
Series:
E-marketing essentials
Series Title:
E-marketing essentials
General Note:
Includes index.
Electronic Access:
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