Consumer behavior knowledge for effective sports and event marketing

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Title:

Author:

Kahle, Lynn R.

ISBN:

9780203844113

Publication Information:

New York : Routledge, 2011.

Physical Description:

xxxiv, 314 p. : ill.

Subject Term:

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Library	Material Type	Item Barcode	Shelf Number	Status	Item Holds
Searching... Online Library	E-Book	262794-1001	ONLINE	Searching... Unknown	Searching... Unavailable