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2010
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Cover image for Ingredient Branding Making the Invisible Visible
Ingredient Branding Making the Invisible Visible
Author 
Kotler, Philip. author. Pfoertsch, Waldemar. author. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-642-04214-0
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Cover image for The Quintessence of Strategic Management What You Really Need to Know to Survive in Business
The Quintessence of Strategic Management What You Really Need to Know to Survive in Business
Author 
Kotler, Philip. author. Berger, Roland. author. Bickhoff, Nils. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-14544-5
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Online Library~1
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